Strategist Marketing & Communications

Winston-Salem, NC (Remote)

$41/hr – $61/hrMid Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive strategic promotion plans and campaigns across sites or programs, oversee content governance and campaign execution, and evaluate effectiveness through insight research.

  • Own strategic plan for site, product, or service promotion.
  • Lead governance and measurement of campaigns and consumer experience.
  • Build insight-driven improvements to end-to-end experiences.

Job Description

Responsibilities

  • Draft and manage strategic plan for site, product, or service promotion.
  • Manages or operationalize product, service or program campaign.
  • Conduct and evaluate insight research to ensure effectiveness of campaign and end-to-end consumer experience.
  • Support a governance model for creation, distribution, management, and approval of content in printed or electronic formats and/or mediums.

Requirements

  • None Required.
  • Bachelor's degree in Marketing, Advertising, Promotion, Communication, or Computer Science.
  • Master's degree in Marketing, Advertising, Promotion, Communication, or Computer Science.
  • 3 to 5 years of experience in implementing and supporting enterprise marketing or sales campaigns preferably in a large integrated multi-site/state organization.
  • Technical experience may include: use of Sitecore, structured data elements, knowledge of HTML 4/5 & CSS 3 (able to write/edit/troubleshoot code using a text editor),
  • basic knowledge of responsive/mobile layout techniques (able to use Bootstrap to create a page layout), or basic knowledge of web page performance testing and optimization.
  • Generally, requires the ability to work with tight deadlines and manage multiple projects at once.

Preferred

  • Master's degree in Marketing, Advertising, Promotion, Communication, or Computer Science

Benefits

  • Paid Time Off programs
  • Health and welfare benefits such as medical, dental, vision, life, andShort- and Long-Term Disability
  • Flexible Spending Accounts for eligible health care and dependent care expenses
  • Family benefits such as adoption assistance and paid parental leave
  • Defined contribution retirement plans with employer match and other financial wellness programs
  • Educational Assistance Program
Atrium Health Wake Forest Baptist logo

Atrium Health Wake Forest Baptist

Atrium Health Wake Forest Baptist is a nationally recognized academic medical center and health system based in Winston-Salem, NC, part of Advocate Health, the third-largest nonprofit health system in the United States. Atrium Health Wake Forest Baptist’s two main components are an integrated clinical system – anchored by Atrium Health Wake Forest Baptist Medical Center, an 885-bed tertiary-care hospital in Winston-Salem – that includes Brenner Children’s Hospital, five community hospitals, more than 300 primary and specialty care locations and more than 2,700 physicians; and Wake Forest University School of Medicine, a recognized leader in experiential medical education and groundbreaking research. Atrium Health Wake Forest Baptist and Wake Forest University School of Medicine are the academic core of Advocate Health. Atrium Health Wake Forest Baptist employs more than 20,000 teammates, part of Advocate Health’s 150,000 teammates. Atrium Health Wake Forest Baptist provided a record-setting $611.2 million in community benefits during the 2021 fiscal year, which includes unreimbursed care, charity care, education and research, and community health improvement.

Founded in 1902
Winston-Salem, North Carolina, USA
12K employees (99 in marketing)

Salaries

Posted range

$41/hr – $61/hr

Taken straight from the job posting.

See all Atrium Health Wake Forest Baptist salaries

Marketing Team

Marketing Team Size
73 (1% of company)
Median Tenure
9.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$585K
Last Raise
$585K
Grant, 9 months ago

Funding History

  • Jun 2025
    Grant • $585K

Traffic Signals

Monthly Visitors
629.1K
Monthly Google Ads Budget
$139.3K
Traffic Source Mix
Search
50.8%
Direct
42.7%
Referral
5.4%
Social
0.4%
Paid
0.6%

Headcount Trend

Current headcount: ~11.5K

Recent News

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Strategist Marketing & Communications

Atrium Health Wake Forest Baptist · Winston-Salem, NC · Remote