Sr Manager, Value Strategy & Marketing
Amgen
Thousand Oaks, CA (Remote)
$168K/yr - $227K/yrIn-houseFull-timeSenior level8+ years exp.
3 days ago
Strategic Supervisor
New York City, NY (Hybrid)
$90K/yr – $120K/yrSenior Level3+ years expFull time
Posted 2 weeks ago
Job Summary
Own and guide behavioral science based brand strategy for healthcare marketing, leading qualitative research, translating insights into strategy and creative direction, and mentoring junior strategists.
- Lead research design and analysis to uncover behavioral drivers
- Translate insights into actionable brand strategy and creative direction
- Collaborate across creative, medical and account teams to integrate behavioral science into execution
Job Description
Responsibilities
- Applies behavioral science frameworks (behavioral economics, decision science, cognitive psychology) to brand strategy and marketing challenges
- Conducts primary qualitative research including in-depth interviews, ethnographic studies, and facilitated discussions with healthcare professionals and patients to uncover behavioral drivers and cognitive biases
- Translates behavioral science findings into actionable marketing strategy and creative direction
- Analyzes behavioral data to identify patterns, insights, and strategic implications
- Serves as internal resource and educator on behavioral science principles and applications to healthcare marketing
- Stays current on behavioral science research, trends, and methodologies
- Strong understanding and execution of strategic discipline, agency processes, and pharma compliance requirements
- Gathers customer dynamics and disease state understanding, synthesizing behavioral insights about how different customer segments make decisions to inform brand strategy
- Displays effective storytelling skills in written strategy, particularly in translating behavioral science into clear narratives
- Supports senior strategists and account teams with research capabilities, behavioral insights, and strategic recommendations
Requirements
- PhD
- Behavioral Science, Psychology, Behavioral Economics, Cognitive Science, Consumer Psychology, Health Psychology, or Related Behavioral Science Field
- Master's Behavioral Science, Psychology, Behavioral Economics, Cognitive Science, Consumer Psychology, Health Psychology, or Related Behavioral Science Field
- Bachelor’s degree Psychology, Behavioral Science, Marketing, Communications, or Related Field
- 3-5+ years
- Behavioral science research or applied behavioral science
- 3+ years Brand strategy or market research
Preferred
- Master's
- Master's Behavioral Science, Psychology, Behavioral Economics, Cognitive Science, Consumer Psychology, Health Psychology, or Related Behavioral Science Field
- Preferred
- PhD Behavioral Science, Psychology, Behavioral Economics, Cognitive Science, Consumer Psychology, Health Psychology, or Related Behavioral Science Field
- Bachelor’s degree Psychology, Behavioral Science, Marketing, Communications, or Related Field
- 3-5+ years Behavioral science research or applied behavioral science
- 3+ years Brand strategy or market research
OLIXIR New York
Olixir New York is a full-service healthcare marketing agency built on the legacy of FCB Health New York, one of the industry’s most awarded agencies. Combining creative excellence and strategic depth with the scale, connectivity and AI-enabled capabilities of Omnicom Health, Olixir New York helps health and life sciences brands spark understanding, shift mindsets and drive meaningful impact. Powered by Omni and Acxiom’s unparalleled life sciences data, Olixir delivers faster, smarter, more human solutions for clients across the healthcare landscape. Olixir New York is part of Omnicom Health, the world’s leading healthcare marketing communications network. Visit OlixirNY.com.
Salaries
Posted range
$90K/yr – $120K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
41 (34% of company)
Median Tenure
0.3 years
Marketing Roles Posted (Last 30 Days)
11
Headcount Trend
Current headcount: ~121
Links
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