Responsibilities

• Own the development and execution of segment-focused marketing programs and events (both owned and third-party) to generate leads, pipeline, and opportunities across the US and Canada.
• Lead end-to-end event logistics including AV production, vendor management, invitations, catering, transportation, speaker coordination, signage/shipping, and onsite execution across pre-, during, and post-event phases.
• Project-manage integrated campaign and event delivery by coordinating timelines, stakeholders, budgets, and agencies/vendors to ensure high-quality, on-time execution.
• Partner cross-functionally with Sales, Global Campaigns, Regional Marketing, and Partner Marketing to align go-to-market activities with segment pipeline goals.
• Define and deliver GTM strategies that increase awareness and adoption of Google Cloud solutions among startup founders, CXOs, IT professionals, and business decision-makers.
• Track, analyze, and report on the results and impact of marketing activities — including leads, pipeline, and marketing-influenced revenue — using CRM and marketing automation tools, translating data into ROI insights and optimization recommendations.

Requirements

• 8+ years of technology or enterprise marketing experience, including campaign and event execution.
• Experience managing event execution and sponsorships, including planning, day-of logistics, and staffing.
• Project management skills with proven ability to manage agencies/vendors and multiple programs simultaneously.
• Hands-on experience with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., Marketo) to track and assess campaign effectiveness.
• Strong ability to work cross-functionally with marketing, sales, and operations stakeholders.
• Demonstrated ability to engage and communicate with senior stakeholders, including Sales, Partner, and Solution leadership.
• Excellent written and verbal communication skills.
• US or Canada-based (Bay Area preferred for Startup role; Toronto or Montreal for Canada role) with willingness to travel as required.

Preferred

• 8+ years of B2B marketing experience with startup, industry vertical, or AI/cloud solution expertise.
• Prior experience working in or marketing to startups (Bay Area role).
• Experience with industry vertical programs such as Financial Services or Retail (Canada role).
• French language skills, written and oral (an asset for the Montreal/Canada role).
• Strong writing and content development expertise.
• Strong problem-solving, strategic, and analytical capabilities with a track record of delivering against measurable marketing metrics.
• Familiarity with Google Cloud solutions including Vertex AI, BigQuery, and App Engine.

Benefits

• As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plan in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides 11 paid holidays and 12 weeks of Parental Leave. We also follow a "free time" PTO policy, allowing you the flexibility to take time needed for either sick time or vacation.