Responsibilities

• Understand consumer issues, leverage insights, write briefs and conduct briefings on at least one brand, with minimal supervision
• Foster strong relationships with marketing clients to earn trust and respect
• Identify optimal messaging for each brand, target and market and work with appropriate teams to implement the different phases of strategy
• Manage ethnographic, online, and one-on-one consumer research
• Develop collaborative relationships with Media, Account Management, Analytics, and Creative team members
• Comfortable conducting quantitative and qualitative research, and in using results for both insight and creative development
• Serves as a resource for creative ideas on brand and consumer issues

Requirements

• 1+ years of relevant experience
• Specialized skillset/experience in market research and data analysis, ideation and advertising strategy
• Bachelor’s degree and/or relevant experience required