Strategic Outreach & Marketing Manager, Eating Disorder Treatment Program

Responsibilities

• Develop and execute strategic outreach efforts designed to expand BCW's professional network and generate meaningful referral relationships
• Build and maintain relationships with hospitals, schools, treatment programs, medical and clinical providers, community organizations, and other relevant professionals & organizations
• Identify and pursue new partnerships, markets, referral channels, and opportunities for collaboration
• Track outreach, marketing, and relationship-development efforts to help determine which initiatives are producing meaningful engagement and referral activity
• Collaborate with Admissions and program leadership to ensure strong communication and continuity with referral sources throughout the referral, admission, treatment, and discharge process
• Represent BCW at conferences, community events, networking opportunities, and professional meetings
• Coordinate facility tours and other opportunities to introduce referral partners and community members to BCW's programs and philosophy
• Conceptualize and coordinate educational events, webinars, presentations, professional networking opportunities, and other initiatives from ideation through execution
• Help develop and execute BCW's digital marketing strategy, bringing creativity and persistence to increasing awareness and engagement across digital channels
• Collaborate with internal leadership and external partners on digital campaigns, website initiatives, social media, email marketing, and other digital efforts

Requirements

• Bachelor's degree required, preferably in Marketing, Communications, Business, Healthcare Administration, or a related field
• 2+ years of relevant experience in marketing, business development, strategic partnerships, healthcare outreach, or a related field preferred
• Strong understanding of digital marketing and comfort working across digital platforms
• Excellent written, verbal, interpersonal, and relationship-building skills
• Creative, resourceful, and proactive, with the ability to identify opportunities and independently move initiatives forward
• Strong organization, follow-through, and ability to manage multiple priorities in a fast-moving environment
• Comfortable working with senior leadership and translating broad ideas into actionable initiatives

Benefits

• 100% Employer-Paid Individual Health Insurance
• 401(k) with 3% employer match
• 15 Paid Vacation days annually
• 5 Paid Sick days annually
• 7 Paid Holidays