Strategic Marketing & Performance Coach

Topeka, KS (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 7 days ago

Job Summary

Own and scale lifecycle marketing for independent advisors by turning goals into a structured strategy, coaching across TV, radio, and digital, translating data into actionable direction, collaborating with internal teams, and developing scalable playbooks and tools.

  • Develop a repeatable lifecycle marketing roadmap
  • Coach and optimize marketing execution for clients
  • Create scalable tools and playbooks for consistent application

Job Description

Responsibilities

  • Build the Marketing Strategy – Assess an advisor’s current setup and performance, then turn their business goals into a lifecycle marketing roadmap with clear sequencing, channel mix, and success metrics.
  • Coach Advisors One-on-One – Run regular coaching sessions across TV, radio, and digital to review results, refine strategy, reinforce best practices, and keep advisors accountable to the plan.
  • Turn Data Into Direction – Analyze CRM, campaign, email, and media performance to spot trends, set KPIs and benchmarks, and give advisors recommendations they can actually act on.
  • Partner With Internal Teams – Work closely with digital production, content, automation, and R&D so the strategies you design can actually be executed.
  • Build Tools That Scale – Create playbooks, assessments, and coaching materials so strong strategy gets applied consistently instead of rebuilt from scratch for every advisor.

Requirements

  • 3–5 years of experience in strategic marketing, advertising, marketing consulting, or performance-focused client roles.
  • Demonstrated ability to translate business goals into structured marketing strategies and frameworks.
  • Experience coaching or consulting clients on marketing execution and performance improvement.
  • Strong understanding of lifecycle marketing, including acquisition, nurture, conversion, and referral.
  • Comfort interpreting marketing performance data and turning it into recommendations clients understand.
  • Strong communication skills, the ability to influence without direct authority, and the organization to manage several advisor relationships at once.

Preferred

  • A bachelor’s degree in Marketing, Business, Advertising, Communications, or a related field.
  • Experience working with financial advisors or professional services clients.
  • Familiarity with marketing automation platforms, CRMs, and media performance reporting.
  • A background in agency, consulting, or coaching-oriented environments.

Benefits

  • Amazing benefits including medical, dental, vision and 401k (with matching options)
  • Generous PTO package from your start date
  • Access to an on-site café, gym and primary care
  • Continuous personal and professional development opportunities
  • Recognition for hard work & exemplary performance
  • Employee sponsored events…and more!
Advisors Excel logo

Advisors Excel

4.4 Glassdoor

Advisors Excel helps transform independent financial advisors from good advisors into great business owners so they can enjoy more freedom, growth and fun. An Unrivaled Partner, we’re your IMO+. Since our founding around a kitchen table in 2005, we’ve reimagined the Independent Marketing Organization’s role in our industry, providing comprehensive support and services and an unparalleled peer network. We help the country’s most elite financial professionals help their clients have amazing retirements and create financial legacies. Big on Purpose:At Advisors Excel, we’re big on purpose, and that’s a good thing. Why? Because our size allows us to make a significant impact for our advisors, our employees and our community. We offer unparalleled assistance that smaller organizations simply can't match. This level of support ensures your needs are met promptly and thoroughly, allowing you to focus on what you do best — serving your clients. We're big enough to make an impact and support your growth, yet small enough to offer personalized support and celebrate every victory with you.Holistic Partnership:Whether you need a business coach, marketing agency, IT support, operational assistance, case design, product support, or compliance officers, AE provides comprehensive solutions designed to add value to your business. Expect More:At Advisors Excel, we're not just an IMO. We’re an Unrivaled Partner and home to a community of growth-minded advisors.Join us. Experience the difference of an IMO+ and see how we can help you grow, thrive and succeed.

Founded in 2005
Topeka, Kansas, USA
816 employees (203 in marketing)
82% recommend to a friend
100% CEO approval

Marketing Team

Marketing Team Size
144 (18% of company)
Median Tenure
8.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 15 years ago

Funding History

  • Jan 2011
    Private Equity

Traffic Signals

Monthly Visitors
62.6K
Traffic Source Mix
Search
20.8%
Direct
72.6%
Referral
5.7%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~815

Recent News

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Strategic Marketing & Performance Coach

Advisors Excel · Topeka, KS · Unknown