Director of Membership & Marketing

Waterville, ME (On-site)

$60K/yr – $65K/yrDirector/Executive5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and supervise Membership Services, Marketing, and the Welcome Center, driving talent development, engagement programs, brand stewardship, and data-informed strategy.

  • Oversee staffing, training, and performance across Welcome Center and Child Watch
  • Lead membership growth through recruitment, events, campaigns, and data-driven engagements
  • Set strategy for brand, marketing, reporting, and budgets in collaboration with Finance and leadership

Job Description

Responsibilities

  • Provide oversight for Membership Services, Marketing, and the Welcome Center. Understand and ensure all tasks and duties associated with Welcome Center are performed at a high level.
  • Design, develop and implement a talent pipeline in the Welcome Center through structured training & development programs.
  • Lead membership recruitment, engagement, and retention strategies.
  • Set high-level marketing strategy for membership-related initiatives, including audience priorities, messaging direction, campaign goals, and measures of success, in coordination with leadership and program departments.
  • Develop, guide and implement strategic member engagement initiatives, including special events, open houses, promotional campaigns, and other outreach efforts that support membership growth and retention.
  • Leverage membership data, technology, reporting, and audience insights to identify opportunities, inform targeted engagement, and continuously improve the member experience.
  • Manage membership software & data and produce all related reports in a timely fashion.
  • Ensure systems are in place to manage, track, & approve financial transactions including registrations and financial assistance, in accordance with AYCC Financial Policies.
  • Provide guidance and oversight of AYCC Brand implementation, including internal & external marketing materials, promotional items, and resale merchandise.
  • Oversee the Child Watch program, including staff supervision, coverage, space safety and organization, registrations, reporting, and usage data.

Requirements

  • An associate or bachelor’s degree in business, administration, marketing or hospitality, or experience commensurate with such, is required.
  • Current Adult, Child & Infant CPR/AED and first aid certification or be willing to become certified within 90 days of employment.
  • Minimum of 5 years prior experience in marketing, membership, customer service or equivalent relatable experience.
  • Minimum of 2 years direct supervisory experience.
  • Knowledge of computers, databases, and software, including Microsoft Office Suite is expected.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • 403b retirement plan
  • Employer paid life insurance
  • Supplemental life insurance
  • Employer paid long term disability
  • Short term disability
  • Possibility of FREE childcare
  • Free AYCC Membership

Salaries

Posted range

$60K/yr – $65K/yr

Taken straight from the job posting.

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Director of Membership & Marketing

Alfond Youth and Community Center · Waterville, ME · On-site