Strategic Marketing Manager

Tempe, AZ (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi-quarter supplier marketing with cross-channel GTM planning, ROI-led optimization, and close collaboration with sales to accelerate pipeline.

Ownership: lead end-to-end campaigns across content, digital, events, ABM, and nurture while coordinating with suppliers and internal teams.
Measurement: establish KPIs with suppliers, monitor funnel health, and adjust tactics to maximize ROI.

Job Description

Serve as the primary strategic marketing partner for assigned supplier manufacturers, building trusted, consultative relationships aligned to business goals.
Develop annual and multi-quarter marketing roadmaps that align supplier priorities with Avnet growth objectives and market opportunities.
Translate business objectives into integrated go-to-market strategies spanning digital, content, events, lead generation, and nurture.
Orchestrate full-funnel marketing strategies that drive awareness, engagement, pipeline creation, and revenue impact.
Identify gaps in the funnel and introduce new or exploratory marketing tactics to engage customers earlier in the design lifecycle.
Advise stakeholders on strategic investment decisions, recommending the optimal mix of channels and programs to maximize ROI.
Partner with Sales and Lead Management to ensure lead quality, routing, and conversion strategies support pipeline acceleration.
Own end-to-end execution of marketing initiatives, coordinating across internal teams, agencies, and supplier stakeholders.
Lead the development and delivery of integrated campaigns across content, digital, events, ABM, and nurture programs.
Stay informed on market trends, customer needs, and competitive dynamics, bringing forward insights and innovative ideas to strengthen marketing strategy and differentiation.

Avnet

3.8 Glassdoor

Avnet is a global electronic components distributor with extensive design, product, marketing and supply chain expertise for customers and suppliers at every stage of the product lifecycle. For the past 100 years, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Our culture was founded on new ideas and emerging technology. Headquartered in Phoenix, Arizona, Avnet is a leading global technology distributor and solutions provider at the center of the technology value chain. Founded in 1921, we work with suppliers in every major technology segment to serve customers worldwide across a broad range of markets. Whether working on large-scale production or early prototypes, we meet customer needs through individualized, end-to-end service to streamline solutions and improve efficiency for customers worldwide. Headquartered in Phoenix, Arizona, we serve more than 1 million customers in more than 140 countries and partner with global suppliers from almost every technology segment.Learn more about Avnet at www.avnet.com.

Founded in 1921

Phoenix, Arizona, USA

12K employees (621 in marketing)

www.avnet.com

76% recommend to a friend

84% CEO approval