Strategic Marketing Manager

Wellford, SC (On-site)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 20 hrs ago

Job Summary

Own and drive strategic marketing initiatives across market intelligence, product strategy, go-to-market, and cross-functional programs to fuel growth in the US solar and renewable energy sectors.

Job Description

Responsibilities

  • Strategic Marketing & Business Planning
  • Market Research & Market Intelligence
  • Competitive Intelligence & Benchmarking
  • Product Management & Product Portfolio Strategy
  • Product Marketing & Go-to-Market Strategy
  • Market Segment Marketing & Strategy
  • Channel Marketing & Partner Development Support
  • Customer & Market Requirements Management
  • ESG & Sustainability Protocol Support
  • Supply Chain Protocol & Responsible Sourcing Support

Requirements

  • Bachelor's degree in Marketing, Business Administration, Engineering, Economics, or a related field.
  • 5–8 years of relevant experience in strategic marketing, product marketing, product management, market intelligence, or business strategy.
  • Experience in solar PV, renewable energy, energy storage, industrial manufacturing, electrical equipment, or a related B2B technology industry.
  • Strong understanding of U.S. solar and renewable energy market dynamics.
  • Demonstrated experience in market research, competitive intelligence, market segmentation, and strategic planning.
  • Experience supporting product portfolio planning, product positioning, and go-to-market initiatives.
  • Understanding of B2B sales channels, distributor relationships, and channel marketing principles.
  • Ability to analyze technical product specifications and translate them into commercial insights.
  • Familiarity with customer qualification, product certification, and market access requirements.
  • Working knowledge of ESG, sustainability, responsible sourcing, and supply chain transparency concepts.

Preferred

  • Experience in solar wafer, solar cell, PV module, or battery energy storage manufacturing
  • Knowledge of residential, C&I, utility-scale, and energy storage market segments
  • Experience with distributor marketing, channel programs, and partner enablement
  • Experience supporting product lifecycle management, product roadmaps, and product commercialization
  • Familiarity with solar PV and energy storage product testing and certification
  • Knowledge of U.S. solar trade policy, tariffs, domestic content considerations, and manufacturing incentives
  • Exposure to ESG reporting, product carbon footprints, lifecycle assessments, and environmental product declarations
  • Familiarity with UFLPA, supply chain traceability, and responsible sourcing requirements
  • Experience supporting strategic accounts, customer qualification, and technical sales
  • Familiarity with CRM systems, market intelligence platforms, and business analytics tools

Benefits

  • 401(k)
  • Health insurance
  • Paid parental leave
  • Relocation assistance
  • Vision insurance

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$130K/yr

Most earn $97K to $171K. Based on 641 salaries, including bonus and equity.

See all Abner Solar Inc. salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Headcount Trend

Current headcount: ~1

Strategic Marketing Manager

Abner Solar Inc. · Wellford, SC · On-site