Responsibilities

• Develop and execute go-to-market and demand generation strategies across our product portfolio.
• Audit and optimize our marketing infrastructure, including CRM, website, analytics, email, paid media, content, and sales collateral.
• Build and optimize paid acquisition programs, with a strong focus on measurable ROI and scalable growth.
• Develop sales enablement materials and improve alignment between marketing and sales.
• Build lead nurture, email outreach, and marketing automation programs.
• Support enterprise pipeline development through target-account marketing, outbound strategy, and vertical-specific messaging.
• Help strengthen product positioning, messaging, and brand architecture across multiple products and audiences.
• Establish clear reporting and performance metrics to guide marketing investment and prioritization.
• Identify what is working, what isn't, and where to scale, pivot, or eliminate spend.

Requirements

• 7+ years of progressive marketing experience, ideally in SaaS, technology, apps, or a high-growth environment.
• Experience with HubSpot.
• Proven experience in demand generation, growth marketing, and go-to-market strategy.
• Strong understanding of both B2B/enterprise and performance marketing.
• Experience with CRM, marketing automation, paid acquisition, analytics, and sales enablement.
• A track record of using data and experimentation to drive measurable growth.
• Excellent strategic, analytical, and communication skills.
• A hands-on operator who can develop the strategy and execute it — not someone who only wants to advise.
• Comfortable working independently in a fast-moving, entrepreneurial environment.