Strategic Marketing Communications Specialist

Grand Rapids, MI (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 months ago

Job Summary

Drive city communications strategy and program delivery as a senior communications lead.

  • Own and implement mid- to long-term communications strategies and programs.
  • Must-have: Four years of related professional experience and a relevant degree.
  • Standout: Strong cross‑department collaboration and vendor/agency coordination.

Job Description

Responsibilities

  • Develop and implement mid- and long-term communications strategies, deliverables, and performance metrics.
  • Provide strategic communications guidance to internal customers. Provides consulting services to departmental communication staff, managers, executives, and key stakeholders.
  • Consults with departments, project/program representatives, and vendors to develop effective and engaging communications projects and programs.
  • Develop and lead the implementation of communications plans/strategies.
  • Advises on development of project budgets and guidelines.
  • Provide leadership and guidance on imaging, branding, and marketing of events and activities.
  • Fosters relationships within the organization and external agencies.
  • Coordinate design, writing and editing of print and electronic marketing materials. Serve as a liaison for the department to departments and various external agencies, including, private businesses, community partners, residents, vendors, and interest groups as directed.
  • Develop, distribute and follow-up on press materials that support assigned activities.
  • Assist in the planning, marketing and execution of special events that support assigned activities.

Requirements

  • Bachelor’s degree from an accredited college or university with primary coursework in Journalism, Marketing, Communications, Advertising, or a related field.
  • Four (4) years of related professional work experience.
  • Any equivalent combination of training, education, and experience that provides the required skills, knowledge, and abilities.
  • Knowledge Of - Modern principles of strategic marketing communications, including the use of interactive, electronic, and social media tools.
  • Knowledge Of - Principles and best practices of media relations.
  • Knowledge Of - Project management techniques and principles.
  • Skilled In - Effective oral and written communication
  • Skilled In - Writing a wide variety of communications tactics such as press releases, memos, newsletters, op-eds, talking points, social post, blogs, scripts, etc.)
  • Skilled In - Consulting with a variety of clients offering a wide range of individual programs and services.
  • Skilled In - Negotiating shared solutions on project/program priorities and communications strategies.
  • Ability To - Prioritize and manage concurrent programs, activities, and deadlines.

Preferred

  • Experience working in a public relations or marketing agency
  • Bilingual

Benefits

  • Medical, Dental, and Vision starting on Day 1
  • 6% employee 401a contribution with employer matching (6% or 7% based on bargaining unit)
  • Employee & Employer contributions to Retiree Health Savings Account
  • Voluntary benefits such as term life insurance, flexible spending accounts, accidental insurance, disability insurance, and deferred compensation plan options
  • Twelve Paid Holidays
  • Paid Vacation and Sick Time
  • Paid parking (if applicable)
  • Employee Home Ownership Incentive
  • Tuition Reimbursement and professional development opportunities
  • Paid Parental Leave
Our Community's Children logo

Our Community's Children

We exist to improve the lives of Grand Rapids youth through public policy and innovative programs. We value the active participation and voices of youth in our advocacy, and we work to ensure they have the resources they need to be successful in life.We convene community partners to tackle the tough problems that affect youth, and we advocate strongly for federal, state, and local resources to help our youngest residents become leaders today and for tomorrow.

Founded in 1998
Grand Rapids, Michigan, USA
28 employees (2 in marketing)

Traffic Signals

Monthly Visitors
8.4K
Traffic Source Mix
Search
25%
Direct
68%
Referral
4.2%
Social
1.8%
Paid
0.9%

Headcount Trend

Current headcount: ~28
Our Community's Children logo

Strategic Marketing Communications Specialist

Our Community's Children · Grand Rapids, MI · On-site