Responsibilities

• Support the design, launch, and ongoing management of persona-based programs targeting key executive audiences (e.g., CIO, CFO, CISO, CDO).
• Support the execution of a channel strategy that includes digital marketing, events, etc.
• Develop and maintain program roadmaps, milestones, and success metrics as new initiatives are stood up.
• Create repeatable playbooks, templates, and frameworks that enable consistent execution at scale.
• Operate with agility—rapidly adapting plans, timelines, and deliverables as program needs evolve and new information emerges.
• Coordinate end-to-end logistics for persona-based events including executive roundtables, summits, advisory boards, and curated experiences.
• Manage event timelines, vendor relationships, venue selection, attendee communications, and post-event follow-up.
• Track event performance and capture insights to continuously improve future programming.
• Partner with cross-functional teams including Sales, Marketing, Solutions Architecture, and senior leadership to align persona strategies.
• Serve as a reliable point of coordination, keeping stakeholders informed of program status, risks, and dependencies.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.