Responsibilities

• Develop and execute a playbook for engagement to ensure Global Communications and Public Affairs (GCPA) has a clear set of principles and processes for when and how to engage on social media on reputation issues, both proactively and reactively.
• Lead rapid response within the communications social team, serving as the primary point of contact for crisis response while advising communication teams on appropriate responses using communications expertise and data.
• Co-develop tools for issue detection and rapid response, and streamline existing processes by working with cross-functional teams to inform new measurement and listening tools for detecting issues and proactive opportunities and acting on them, while co-establishinhg and raising awareness of signals, benchmarks, and processes we can use to inform decision-making; measure the rate of response to alerts and track overall effectiveness.
• Shape the proactive News from Google strategy on X and other platforms, focusing on key campaign areas and reputational issues, in co-ordination with the rest of the social team.

Requirements

• Bachelor's degree or equivalent practical experience.
• 10 years of experience in public relations, media relations, or communications.

Preferred

• Experience with rapid response, crisis communications or corporate/policy communications.
• Experience working in social media; or an understanding of the nuanced role social can play within a communications strategy and function.
• Excellent verbal and written communication skills.
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.