Responsibilities

• Developing account-specific social media strategies
• Building monthly and quarterly content plans
• Identifying meaningful trends, platform shifts, and audience opportunities
• Establishing content pillars, campaign themes, and platform priorities
• Determining the right mix of educational, promotional, brand-building, community, and conversion-focused content
• Writing captions, hooks, calls to action, scripts, and campaign messaging
• Overseeing scheduling, publishing, quality control, and account consistency
• Reviewing performance and adjusting strategy based on what the data shows
• Ensuring content supports the client’s larger marketing and business goals
• Developing email marketing calendars and campaign strategies

Requirements

• At least four years of professional experience in social media, digital content, email marketing, brand marketing, or a related role
• Demonstrated experience managing multiple client accounts, brands, departments, or business units
• Strong strategic thinking and an understanding of how content supports broader marketing and business objectives
• Excellent writing, editing, proofreading, and communication skills
• Experience developing content calendars and integrated campaigns
• Working knowledge of major social media platforms and their current content formats
• Experience with email marketing strategy and campaign execution
• The ability to interpret performance data and make informed recommendations
• Strong creative judgment and the ability to direct visual content
• Excellent project management, organization, and follow-through