Responsibilities

• Develop comprehensive messaging frameworks for healthcare products, solutions, and market segments, ensuring alignment with business goals.
• Collaborate closely with Product Strategy and Corporate Strategy teams to translate market and customer insights into compelling, customer-facing narratives.
• Support product launches and strategic initiatives with effective positioning and messaging that differentiates our offerings in a highly regulated healthcare environment.
• Own and manage the enterprise-wide editorial calendar, coordinating content across multiple channels and teams.
• Develop and execute a thought leadership strategy for senior executives to enhance brand authority and visibility within healthcare communities.
• Oversee the creation and curation of customer stories, case studies, blogs, webinars, and campaign messaging tailored to healthcare stakeholders.
• Ensure consistent brand voice and messaging across all platforms and touchpoints, while staying compliant with healthcare regulations.
• Leverage AI and other advanced tools to streamline content development and improve efficiency.
• Direct agency partners on content priorities, quality standards, and project deliverables.
• Make strategic decisions regarding which content and communication work should remain internal versus outsourced.

Requirements

• 5+ years of experience in content strategy, corporate communications, or related roles, preferably within healthcare or life sciences.
• Demonstrated ability to operate at a strategic level, translating complex healthcare products and market data into clear, compliant messaging frameworks.
• Strong editorial and project management skills with experience managing enterprise editorial calendars.
• Proven experience managing agency relationships and collaborating cross-functionally with product, marketing, and corporate teams.
• Familiarity with digital marketing principles, SEO, and emerging content technologies including AI tools.
• Excellent verbal and written communication skills combined with a strong storytelling ability tailored to healthcare audiences.
• Bachelor’s degree in Marketing, Communications, Journalism, Public Health, or a related field preferred.