Responsibilities

• Develop and execute integrated communications, marketing, and stakeholder outreach strategies aligned with organizational objectives, priority audiences, and measurable outcomes.
• Conduct market and audience research, including surveys, stakeholder analysis, digital analytics, and other methods, to understand audience needs, behaviors, preferences, and opportunities for engagement.
• Translate audience insights into communications objectives, audience-specific messaging frameworks and key messages, content strategies, campaigns, channel strategies, and engagement approaches tailored to diverse stakeholder groups.
• Lead multiple concurrent campaigns and communications initiatives, coordinating activities across digital, print, social media, email, web, events, and stakeholder outreach.
• Develop and oversee audience-centered content, including social media, web content, newsletters, outreach materials, presentations, promotional products, talking points, and other communications.
• Lead marketing and outreach efforts to increase awareness, engagement, subscriptions, and readership, including ongoing issue-level promotion and broader targeted campaigns.
• Measure and evaluate communications performance using appropriate analytics, engagement metrics, stakeholder feedback, and campaign results; translate findings into actionable recommendations for continuous improvement.
• Support brand strategy and implementation, working with communications and creative teams to ensure messaging and visual communications are cohesive, audience appropriate, and aligned with organizational objectives.
• Plan, facilitate, and support conferences, trade shows, webinars, and other stakeholder engagements, including engagement strategies, agenda development, speaker outreach and coordination, promotional materials, onsite/virtual support, performance metrics, and post-event synthesis.
• Translate complex transportation, research, technology, and policy information into clear, compelling narratives appropriate for technical and nontechnical audiences.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6–10 years of progressively responsible professional experience in strategic communications, marketing, digital communications, public affairs, stakeholder engagement, or related work.
• Demonstrated experience developing and implementing integrated communications or marketing strategies for diverse audiences.
• Demonstrated experience developing and executing social media or digital campaigns that increased readership, subscriptions, engagement, reach, or other relevant audience outcomes.
• Experience conducting market or audience research and interpreting analytics, performance metrics, and stakeholder insights to inform communications strategy and evaluate effectiveness.
• Experience developing audience-specific messaging and translating complex technical, research, or policy information into accessible communications.
• Experience supporting and facilitating stakeholder outreach, conferences, webinars, or other audience-engagement activities.
• Experience managing multiple communications initiatives and deadlines simultaneously.
• Strong proficiency with Microsoft Word, Excel, and PowerPoint and familiarity with digital communications, email marketing, social media, and analytics platforms.
• Ability to successfully complete required federal personnel security/background investigation and obtain required facility and system access.

Preferred

• Master's degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• Federal government communications, public affairs, or outreach experience.
• Transportation, highway/surface transportation, infrastructure, engineering, research, or related technical sector experience.
• Experience marketing technical publications, research programs, or other complex information products.
• Experience developing communications strategies for audiences spanning government, industry, academia, practitioners, and the public.

Benefits

• All full-time employees of Nexight Group receive a competitive salary and attractive benefits, including medical, dental, and vision insurance; paid parental leave; company contributions to employee health savings accounts (HSAs); company 401(k) contributions; profit sharing; and an annual bonus program.