Strategic Communications and Engagement Manager

Yorktown, VA (On-site)

$86K/yr – $144K/yrManager3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the school division’s narrative and stakeholder engagement, guiding media, brand consistency, and cross‑department campaigns that advance strategic priorities and public trust.

  • Spokesperson and media liaison: respond to requests and shape information flow across channels.
  • Integrated comms leadership: design campaigns and maintain brand voice across digital, print, and video.
  • Strategic engagement: run research, planning, and stakeholder forums to support long range initiatives and continuous improvement.

Job Description

Responsibilities

  • Assume delegated leadership authority and ensure continuity of operations, decision-making, and stakeholder communication in the absence of the Public Relations and Communications Officer.
  • Serve as one of the spokespersons for the school division and respond to media and public requests for information as assigned.
  • Lead the development and execution of integrated communication plans and campaigns that advance public understanding and support of the division’s vision, mission, priorities, strategies and needs.
  • Identify, develop, and elevate special projects and strategic initiatives to showcase innovative programs, employee contributions, student achievement, and division accomplishments.
  • Facilitate research, strategic planning, visioning, and stakeholder engagement processes (e.g. surveys, focus groups) to support continuous improvement and long-range initiatives.
  • Support development and implementation of division brand standards and messaging frameworks to ensure consistency in brand voice, tone, and messaging across all communication channels, including digital, print, video, and public-facing content.
  • Cultivate and maintain strong relationships with key stakeholders, including students, families, staff, community organizations, business partners, military stakeholders, and higher education institutions.
  • Oversee multimedia and video production initiatives, including managing production requests to ensure alignment with strategic priorities.
  • Assess communication and engagement needs across departments and schools and recommend effective strategies to support organizational goals.
  • Support school board, superintendent and cabinet in development of legislative priority position statements as needed.

Requirements

  • Bachelor’s degree in communications, public relations, journalism, or related field.
  • Three to five years’ experience in communications, public relations, education-related experience, project management; or any equivalent combination of education and experience which provides the required knowledge, skills, and abilities.
York County School Division logo

York County School Division

The York County School Division is located in the beautiful coastal region of Virginia, midway between Virginia Beach and Richmond and serves more than 13,000 students in pre-kindergarten through grade 12.The division's slogan, Embrace - Engage - Empower, represents our mission to ensure every student is valued, supported and challenged through learning experiences, which prepare them for a successful future. To achieve our mission, YCSD provides a broad array of educational programs to meet the needs and goals of each students including a variety of dual-credit and AP courses, gifted and talented programs, International Baccalaureate studies, Governor's School programs, Career and Technical programs, and a School of the Arts.Recognized as a school system of excellence, the district has been a School Division of Innovation honoree since 2020, a multi-year Best Community for Music Education honoree, and boasts multiple National Blue Ribbon Schools and Purple Star Schools.

Founded in 1994
Yorktown, Virginia, USA
1.1K employees

Traffic Signals

Monthly Visitors
73K
Traffic Source Mix
Search
46.1%
Direct
42%
Referral
11.2%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~1.1K

Recent News