Responsibilities

• Create and manage marketing strategies and campaigns for the university and specific entities, including admissions and individual colleges/units, to further the university's goals related to visibility, reputation, student recruitment, and fundraising and alumni relations
• Direct, assess and evaluate performance of marketing campaigns using market research and other analytics tools to market thoughtful and creative recommendations on key messages and media purchases
• Initiate contact for media buys, set timelines and coordinate development and execution of all forms of paid promotion, including but not limited to print, digital, outdoor, and social media
• Communicate and report marketing and advertising efforts, evaluate the performance of marketing campaigns, and work with other members of the marketing and communications team to ensure the right tone and message are incorporated
• Work with marketing and communications colleagues and senior campus leadership to determine appropriate annual marketing spend, including special requests from colleges/units
• Communicate S&T's marketing initiatives and research to internal and external stakeholders
• Performs other job-related duties as assigned

Requirements

• A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary

Benefits

• Your total compensation goes beyond the number on your paycheck. The University of Missouri provides generous leave, health plans, and retirement contributions that add to your bottom line.
• This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses.