Responsibilities

• Own creative ad production end-to-end: from concept and scripting to filming, editing, and iteration. You're not reading scripts someone else wrote—you're the one writing them.
• Write compelling scripts, hooks, and CTAs rooted in real human emotions and consumer psychology. This role is as much about copywriting/storytelling as it is about content creation
• Create short-form video content yourself: getting on camera, working with talent, and producing polished ads ready to run
• Edit content using tools like CapCut, Premiere Pro, or similar
• Collaborate with our media buyer to run a high-tempo creative testing process: launch multiple angles, hooks, and formats weekly, analyze performance, and iterate on winners
• Mine app reviews, social comments, competitor ads, and trending content to fuel a constant pipeline of fresh creative angles
• Constantly bring new content formats and ideas to the table and pitch them with conviction

Requirements

• Hands-on creator: You make content — you're not just briefing others. You can shoot, edit, and ship ads yourself
• Strong storytelling: You can make people stop scrolling and feel something
• Camera-comfortable: You're willing to be on camera or direct talent to get the performance a great ad needs
• Creative sharpness: You have strong instincts for what makes content perform
• Editing skills: Proficient in CapCut, Premiere Pro, After Effects, or similar tools
• Short-form native: You understand TikTok, Reels, and Shorts — not just as a viewer, but as someone who has made content on these platforms
• Founder mindset: You take initiative, move fast, and own outcomes
• Data-literate: You combine creative instincts with an analytics mindset, connecting content to business results
• A body of work that speaks for itself: a TikTok, YouTube, Instagram, portfolio, or anything else that shows you can make content people actually watch
• Experience using AI tools in the creative production process

Preferred

• Have grown a brand, product, or personal project through content you made yourself
• Have experience with paid ads
• Have experience creating viral or high-performing short-form video
• Started an ecom brand or app and grew it with content

Benefits

• Meaningful equity at one of the fastest growing consumer companies
• A product with real growth, revenue, and impact
• An office in NYC with other breakout consumer startups
• Meet and learn from other top consumer founders and growth leaders
• Huge growth opportunity: as BePresent grows so does your scope