Storyteller, Product Communications
New York City, NY (Unknown)
Posted 9 days ago
Job Summary
Own end-to-end earned media strategy and global storytelling, leading major product launches, and enabling international teams with scalable toolkits.
- Own and drive global PR strategy and KPIs
- Lead media pitching and secure top-tier coverage
- Collaborate across stakeholders and agency partners to align messaging
Job Description
Responsibilities
- Drive end-to-end earned media strategy and proactive pitching to secure top-tier coverage across North American business, technology and cybersecurity publications and new media.
- Tell incredible stories by turning complex technical capabilities into clear, compelling hooks for a diverse range of media.
- Architect global PR toolkits, messaging frameworks, and pitch guides that empower international teams to execute aligned localized campaigns.
- Lead major product launches and industry moments concurrently, managing complex workstreams and navigating ambiguity with minimal supervision.
- Hold the pen on core press content and media assets with high editorial standards; prep product leads and executive spokespeople for tier-1 press interviews.
- Convene internal cross-functional stakeholders and agency partners to align messaging and keep launches on schedule.
- Establish campaign KPIs and direct agency priorities to measure execution and maximize global earned media impact.
- Be a trusted advisor and strategic thought partner to key business stakeholders.
- Operate as a high-velocity contributor who naturally jumps in to support teammates, build cross-team consensus, and move the needle without waiting for a formal invitation.
Requirements
- 8+ years of PR and communications experience, with a focus on B2B technology or cybersecurity.
- Proven track record of directly pitching and securing meaningful media coverage.
- Exceptional writer and storyteller who can draft first-rate assets with minimal editing required.
- Skilled at managing senior executive spokespeople and preparing product leaders for high-stakes interviews.
- Highly organized, self-motivated project manager capable of directing agency resources and driving multi-stakeholder launches under tight deadlines.
- Strong collaborator with the ability to navigate matrixed organizations, manage changing priorities, and resolve cross-functional friction.
- Ability to work under pressure to adhere to tight, last-minute deadlines and rapidly respond to breaking news cycles.
- Ability to navigate ambiguity and drive clarity in a fast-paced environment.
Palo Alto Networks, the global cybersecurity leader, is shaping the cloud-centric future with technology that is transforming the way people and organizations operate. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world's greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. By delivering an integrated platform and empowering a growing ecosystem of partners, we are at the forefront of protecting tens of thousands of organizations across clouds, networks, and mobile devices. Our vision is a world where each day is safer and more secure than the one before. For more information, visit www.paloaltonetworks.com.
Salaries
Posted range
$129K/yr – $209K/yr
Taken straight from the job posting.
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Funding
Funding History
- Nov 2008Series C • $10M
- Aug 2008Series C • $27M
- Jun 2007Series B • $18M
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