Responsibilities

• Define OpenAI's startup co-marketing content strategy across channels and audience segments
• Build social-first series featuring founders and builders using OpenAI in real workflows
• Partner with field/event teams to capture, package, and publish content from startup programs
• Translate high-performing field moments into snackable content formats and recurring series
• Partner with social, startup GTM, customer marketing, PMM, and comms to align narrative, timing, and distribution
• Build editorial systems and playbooks to scale output without losing quality or technical credibility
• Track performance and business impact, and evolve formats based on data and feedback

Requirements

• Have 7+ years of content marketing experience with clear ownership of strategy and execution
• Have meaningful startup experience (in-house at a startup, startup-focused role, or deep founder ecosystem work)
• Have built social-first and multi-channel B2B content programs that drove measurable outcomes
• Can move fast and deliver high-quality work across ambiguity, tight timelines, and shifting priorities
• Are an excellent cross-functional partner across social, GTM, field, and startup marketing teams
• Have strong editorial judgment and know how to balance storytelling, accuracy, and business goals
• Are energized by AI, developers, and startup builders