Startup Acquisition Marketing Lead
San Francisco, CA (Hybrid)
Posted 2 hrs ago
Job Summary
Own and scale AMER startup funnel by hitting regional application goals, leading paid and owned acquisition, and managing partnerships with accelerators, universities, and corporate programs, while aligning cross-team execution.
- Own funnel volume and optimize strategy across channels
- Lead partner programs and accelerator partnerships
- Build university and ambassador pipelines for startups
Job Description
Responsibilities
- Own AMER application volume: Set regional goals for qualified applications to MongoDB for Startups, aligned to global targets, report on performance by channel and country, and continuously optimize toward the highest-volume, highest-quality mix.
- Drive paid and owned acquisition: Work cross-functionally with Growth Marketing and Acquisition to plan and execute paid campaigns and Atlas-user promotions in AMER that convert into program applications.
- Run accelerator and incubator partnerships: Launch and manage new programs, marketplace listings, bulk-deal administration, referral tracking, and co-marketing with accelerators and incubators across AMER.
- Manage corporate partner programs: Build and run scalable referral programs with corporate partners in the region, including onboarding, tracking, and performance reporting.
- Own university relationships: Partner with Academia to build student-to-founder pipelines across AMER, including hackathons, and own the "Experimentor" tier for students and hands-on builders.
- Build a university ambassador program: Design, launch, and scale an AMER ambassador program that turns campus communities into a repeatable source of applications.
- Align execution across teams: Work with Program Operations, Lifecycle, Partner Marketing, and regional teams, including other regional startup marketing managers, so that volume driven at the top of the funnel translates into activation downstream.
Requirements
- 5+ years in growth, acquisition, partner, or program marketing across technology, cloud, developer, or startup audiences
- Have a record of owning funnel volume goals, with measurable results from paid campaigns and partner-driven channels
- Have experience running partner programs (accelerators, incubators, corporate, or marketplace), including referral tracking and co-marketing
- Have experience building programs from scratch with a small team, including community or ambassador programs
- Possess familiarity with the AMER startup ecosystem, ideally with relationships across accelerators, universities, VCs, and corporate partners
- Be comfortable running experiments, interpreting funnel data, and shifting budget toward what works
- Be able to work across AMER time zones and independently with a globally distributed team
- Be able to travel across AMER for in-person events, hackathons, and partner meetings
Benefits
- From employee affinity groups, to fertility assistance and a generous parental leave policy , we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys.
- MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.
- MongoDB is committed to equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Headquartered in New York, MongoDB's mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. Built by developers, for developers, our modern database platform is a database with an integrated set of related services that allow development teams to address the growing requirements for today's wide variety of modern applications, all in a unified and consistent user experience. MongoDB has tens ofthousands of customers in over 100 countries. The MongoDB database platform has been downloaded hundreds of millions of times since 2007, and there have been millions of builders trained through MongoDB University courses. To learn more, visit mongodb.com.
Salaries
Posted range
$73K/yr – $143K/yr
Taken straight from the job posting.
Marketing Team
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Funding
Funding History
- Nov 2024Post IPO Equity
- Oct 2024Post IPO Debt
- Mar 2018Post IPO Equity
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