Responsibilities

• Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences. Align initiatives with company objectives, user needs, and measurable business outcomes.
• Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis. Partner with Web Design and Engineering to translate plans into real experiences.
• Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities to make informed decisions and move work forward.
• Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans that align cross-functional teams and accelerate execution.
• Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions.
• Develop and execute experimentation roadmaps across critical user journeys, including the Homepage, Navigation, Pricing, Signup, and other high-impact experiences to improve acquisition, conversion, and pipeline.
• Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences.
• Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction and investment decisions that accelerate long-term business growth.
• Mentor teammates and serve as a recognized subject matter expert, raising the strategic, operational, and execution maturity of the broader web and marketing organization.

Requirements

• Demonstrated ability to develop and execute long-term web growth strategies that drive measurable business outcomes across acquisition, conversion, and pipeline generation.
• Proven ability to balance strategic thinking with hands-on execution, independently driving initiatives from concept through launch, measurement, and optimization.
• Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
• Exceptional cross-functional leadership and influence, with experience aligning cross-functional and executive stakeholders on complex and ambiguous initiatives.
• Strong prioritization skills, with the ability to evaluate tradeoffs, influence roadmap direction, and recommend investments based on business impact, scalability, and user needs.
• Experience creating scalable operational frameworks and documentation that improve organizational effectiveness and raise execution quality across teams.
• Excellent written and verbal communication skills, with the ability to independently present recommendations, business cases, and strategic insights to senior leadership and executive stakeholders.

Preferred

• Experience marketing technical B2B SaaS, enterprise software, or developer-focused products.
• Experience leveraging AI to accelerate marketing workflows and operational efficiency while applying sound judgment and governance.
• Passion for mentoring peers and establishing scalable best practices across a team.

Benefits

• 100% employer-paid medical insurance *
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.