Staff Specialist, Segment Marketing (Human Genomics)
Menlo Park, CA (Hybrid)
Posted 3 days ago
Job Summary
Own and drive strategic marketing for human genomics, translating scientific evidence into customer value, leading conference programs, shaping strategic accounts, and guiding market intelligence to enable commercial growth.
- Segment strategy and positioning
- Scientific messaging and sales enablement
- Conference strategy and execution
Job Description
Responsibilities
- Segment strategy and positioning: Develop targeted marketing strategies for human genomics customers. Define customer needs, value propositions, competitive positioning, and commercial priorities.
- Scientific messaging and sales enablement: Translate scientific evidence and technical capabilities into compelling customer value propositions. Develop presentations, application briefs, competitive comparisons, and other sales tools. Train commercial teams as needed.
- Conference strategy and execution: Lead marketing activities at key conferences, including ASHG, ACMG, and AMP. Coordinate customer engagement, scientific content, and events that support commercial priorities.
- Strategic account engagement: Partner with Sales to understand customer workflows, buying criteria, and barriers to adoption. Develop account-specific messaging and engagement strategies that advance commercial opportunities.
- Scientific relationships and customer evidence: Build relationships with influential researchers and laboratory leaders. Support customer evaluations and collaborations, translating results into scientific evidence, case studies, and marketing materials.
- Market intelligence and marketing execution: Monitor customer needs, market trends, and competing technologies. Work across teams to execute targeted marketing initiatives and prioritize activities that contribute to commercial success.
Requirements
- Bachelor's degree in genetics, genomics, molecular biology, or a related scientific field, or equivalent experience.
- Eight or more years of relevant experience in genomics, genetic testing, life sciences marketing, technical sales, or a related scientific or commercial role.
- Strong understanding of whole-genome sequencing, genomic variant detection, and sequencing workflows.
- Demonstrated ability to develop compelling scientific and commercial communications, including presentations, technical content, or sales enablement materials.
- Experience engaging customers, understanding their needs, and translating technical capabilities into compelling value propositions.
- Familiarity with the competitive landscape for genomic sequencing, including technologies, laboratory workflows, and sequencing economics.
- Strong communication, analytical, and project management skills, with the ability to collaborate across scientific, technical, and commercial teams.
- Willingness to travel up to 25% for customer meetings, conferences, and commercial activities.
Preferred
- Experience working with genetic testing laboratories, academic medical centers, or large-scale genome sequencing programs.
- Experience with long-read sequencing, particularly PacBio HiFi sequencing and its applications in human genomics.
- Experience engaging scientific thought leaders, laboratory directors, and principal investigators.
- Familiarity with ASHG, ACMG, AMP, and related scientific communities.
- Candidates must have current authorization to work in the United States without the need for present or future sponsorship.
PacBio
At PacBio, we’re devoted to empowering you. Pioneering the future through biology takes vision. You have to look beyond the status quo to what’s possible.We know your vision can reveal the full potential of the genome, advance human health and the health of our planet. And that is why your vision and pursuit are at the very center of what our company does — our product design, our customer support model, our partnerships, and even our identity.We create the world’s most advanced sequencing systems to provide you the most complete and accurate view of genomes, transcriptomes, and epigenomes. Our founders invented a new way to study the synthesis and regulation of DNA, RNA, and proteins. Driven by a desire to advance human health, we’re harnessing advances in biochemistry, optics, nanofabrication, and more.We are passionate about developing products that empower scientists to explore the full spectrum of genetic variation in any organism — from unraveling the mystery of rare diseases to improving the world’s food supply. With world-class service and support, we keep your research progressing so you can focus on finding answers.We encourage you to see the whole picture — and consider us the partner you trust to see it too.
Salaries
Posted range
$148K/yr – $222K/yr
Taken straight from the job posting.
Marketing Team
Funding
Funding History
- Aug 2023Post IPO Equity • $85M
- Jun 2023Post IPO Debt • $441M
- Jan 2023Post IPO Equity • $175M
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