Responsibilities

• Lead the strategy and execution of product marketing initiatives across the Impinj partner ecosystem, including go-to-market planning, messaging and positioning, product launches, and partner enablement
• Partner closely with inlay, tag, reader, and solution partners to develop joint marketing initiatives that showcase how our ecosystem enables real-world enterprise deployments
• Collaborate with product management, sales, market development, and corporate marketing to drive adoption, revenue growth, and market differentiation
• Develop clear, compelling product positioning and messaging that articulates the value of Impinj-powered partner solutions to both technical and business audiences
• Drive joint go-to-market efforts partners, aligning product launches and campaigns with broader business strategy
• Collaborate with partners to create technical marketing content, including solution briefs, webinars, and training materials
• Enable internal teams by delivering sales and field training on partner solutions, value propositions, and use cases

Requirements

• 8+ years of experience in product marketing, technical marketing, product management, or business development within semiconductor, wireless, IoT, or other technology-driven industries
• Bachelor's degree or equivalent experience in engineering, technology, or related field
• Strong ability to translate complex technologies into clear business value and market positioning
• Demonstrated success driving cross-functional initiatives and influencing across product, sales, and partner teams
• Strong interpersonal skills to drive collaboration, partnership, and trusting relationships across internal and external teams
• Strong critical thinking, analytical, and problem-solving skills
• Experience delivering impactful messaging, positioning, and marketing collateral
• Excellent communication, presentation, and storytelling skills for both technical and non-technical audiences
• Willingness to travel up to 20%, including occasional international travel

Preferred

• Desirable: Proven experience delivering go-to-market programs with a partner ecosystem that accelerated adoption of IoT products and solutions

Benefits

• Why work at Impinj: Know you’re making a difference. Competitive benefits. Support for remote work or a desk with a view. Weekly Q&A sessions with our executive team. Impinj provides an environment that fosters openness and innovation and is developing technology that delivers a positive impact on the world. Collaboration and teamwork are highly valued, and accomplishments are duly celebrated. We have an open paid time-off policy paired with a respect for work/life balance. Our headquarters is located in Seattle with spectacular views of the Olympics, Lake Union, and Mt Baker, which can be enjoyed from our rooftop deck. Our Brazilian site is in Porto Alegre, Rio Grande do Sul state, at “Tecnopuc,” a technology park that offers a very nice workplace for the development of groundbreaking technologies. Impinj is committed to creating a diverse and inclusive work environment and welcomes applicants from all backgrounds. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.