Staff, Product Marketing — Accountant Go-to-Market

Responsibilities

• Operate as a strong individual contributor. Bring rigor, craft, and follow-through to the work in front of you, and raise the bar for the team around you.
• Balance strategy and execution. Be equally comfortable helping shape a plan and doing the work yourself.
• Work AI-native. Use AI to speed up research, competitive synthesis, and first drafts of positioning and messaging, so your output reflects more than headcount alone would allow.
• Contribute to the PMM Strategy Package for your area: help define ICP and segmentation, track the market and competitive landscape, and develop the positioning and messaging that channel teams write from.
• Build accountant-facing positioning - translate a growing understanding of how firms in your area work into positioning, narrative, and go-to-market that lands, for the piece of the portfolio you own.
• Align with the broader strategy - when your area intersects with other product marketing efforts serving the same firms, partner with the Strategy Package owner to keep your GTM in step with the overall segment plan and ICP.
• Execute through the channel - Partner across marketing and sales channels to run campaigns, events, and content that support a consistent narrative.
• Ground your work in customer and competitive insight
• Use win/loss, buyer research, activation data, and competitive intelligence to inform your recommendations. Track performance against a measurement plan and course-correct as needed.

Requirements

• BA/BS or equivalent work experience; MBA a plus.

Preferred

• MBA a plus.