Responsibilities

• Own Flexport.com as Flexport’s highest-leverage growth channel to define the product vision, roadmap, and KPIs for the marketing website.
• Drive SEO and AEO strategy, information architecture, and content performance to increase organic traffic and domain authority.
• Lead conversion rate optimization across landing pages, product pages, and CTAs through structured experimentation (A/B tests, multivariate tests, holdout groups).
• Partner with Design, Product, and Engineering to ship high-impact web experiences that reduce friction and move visitors toward signup and qualification.
• Own the end-to-end self-serve funnel from first visit through signup, onboarding, activation, and handoff to Sales.
• Define and instrument key growth metrics (visitor-to-signup, signup-to-activation, activation-to-MQL, MQL-to-SQL) and build dashboards that make funnel health visible across the organization.
• Identify and activate product-led growth levers: trial flows, in-platform conversion moments, guided onboarding, and expansion signals.
• Develop experimentation frameworks to test and scale PLG motions, balancing self-serve efficiency with enterprise sales readiness.
• Serve as the primary product partner between the Marketing team translating campaign objectives into product requirements and vice versa.
• Collaborate with Marketing and Sales Ops on lead scoring models, nurture logic, and segmentation strategies to ensure product signals feed into accurate lead qualification.

Requirements

• Product management experience, with significant depth in growth, conversion, or product-led growth at a high-growth B2B technology company.
• Strong preference for former tech founders or early-stage operators who have owned the full end-to-end go-to-market for a B2B product from building the website to closing the first customers.
• Proven track record of driving measurable improvements in web traffic, signup conversion, activation rates, or pipeline generation.
• Deep understanding of enterprise B2B buying motions - complex, long sales cycles, buying committees, and what it takes to generate leads that Sales actually wants to work.
• Fluent in web analytics, attribution modeling, and experimentation tooling (e.g. Google Analytics, Amplitude, Optimizely, LaunchDarkly). Comfortable writing SQL and building dashboards.
• Experience with marketing automation and CRM systems (Salesforce, HubSpot, Marketo) and a working understanding of how product signals feed lead scoring and sales workflows.
• Strong product craft — you write clear PRDs, define sharp success metrics, and ship iteratively. You know how to scope ruthlessly and say no to the right things.
• Excellent cross-functional communication.
• A bias toward action and experimentation - you ship fast, learn fast, and iterate. You’re energized by ambiguity and thrive when you can move from zero to one.

Preferred

• Background in performance and digital marketing is strongly preferred.
• Experience in logistics, supply chain, or enterprise SaaS is a plus.
• Bonus if you’ve used vibe coding or low-code AI tools to build landing pages, internal tools, or automations yourself.