Drive marketing analytics to translate data into actionable insights and optimize marketing programs.

• Responsibilities
• Partner with marketing teams to track weekly/monthly business performance against company goals and provide recommendations for future adjustments to quickly and efficiently achieve those goals.
• Identify key data needs from the business and translate them into clear technical requirements for analysts and data engineering team members to build efficient, effective solutions.
• Assist stakeholders in improving marketing operations and answering business questions via combining data across the entire funnel, located in Adobe Analytics, Marketo, Salesforce, and Tableau.
• Drive improvements in Conversion Rate Optimization program, through A/B testing measurement, analysis and experiment suggestions based on data.
• Conduct ad hoc and deep analysis, then synthesize the outcomes into clear and appropriate recommendations.
• Translate the results of complex analytics problems into actionable strategies and present the output with clarity and attunement to audience needs.

• Requirements
• 5+ years of experience in marketing analytics.
• Bachelor’s degree, MBA a plus.
• Deep knowledge in all facets of marketing analytics (data capture from various marketing applications, attribution and ROI measurement, outcome reporting, and translation into business insights).
• Strong communication skills, with the ability to translate complex details into clear outcomes; and comfortable with communicating on both a technical level (data engineering, fellow analysts) and business level (executives, marketing team).
• Minimum 2 years of recent experience with Tableau, PowerBI, or equivalent data visualization tools.
• Minimum 2 years of recent experience with web analytics applications, such as Adobe Analytics or Google Analytics.
• Strong analytical abilities and competency in SQL, Python, R or equivalent data exploration tools.
• Excellent self-audit skills, including careful documentation of processes, attention to detail, and accurate data interpretation.