Responsibilities

• Partner directly with Marketing leadership to architect budget allocation, channel mix, and long-term strategy, taking full ownership of the data-driven narrative.
• Own the end-to-end performance analytics across all channels, serving as the subject matter expert who translates complex channel performance into clear, actionable growth strategies.
• Serve as the definitive subject matter expert for measurement, establishing and evolving advanced frameworks for MMM, MTA, attribution, and incrementality analysis to solve the hardest problems in channel effectiveness.
• Build and champion a high-trust marketing analytics ecosystem, creating actionable dashboards and KPIs that serve as the single source of truth for marketing performance, growth, and efficiency.
• Drive the evolution of the marketing data foundation, ensuring pipelines, data models, and definitions are reliable, scalable, and built for complex, high-velocity decision-making in partnership with our Analytics Engineering team.
• Act as a strategic thought partner and visible leader, influencing executive decision-making and modeling data-driven excellence for the entire organization.
• Elevate the marketing team’s analytical capabilities by establishing rigorous standards and frameworks for experimentation, documentation, and data storytelling.

Requirements

• You bring 8+ years of experience in marketing or growth analytics, with deep expertise in marketing analytics and a track record of influencing strategy at a senior level.
• You have exceptional business acumen, are intellectually curious, and motivated to solve difficult marketing problems in a highly regulated space.
• You have strong intuition and experience with assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how these channels work together to drive growth.
• You are highly fluent in marketing measurement, including attribution methodologies, incrementality testing, funnel analysis, and ROI modeling.
• You have strong technical skills in SQL and experience using Python or R to perform advanced analysis, build models, or support experimentation.
• You care deeply about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
• You excel at translating complex analyses into clear, actionable insights and are comfortable influencing senior stakeholders.
• You are passionate about enabling others - whether through building intuitive dashboards, improving documentation, or training business partners to self-serve analytics.

Preferred

• Experience working in the financial services industry
• Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.
• Experience working closely with data platform teams to improve marketing data models and tracking.
• Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave