Responsibilities

• Partner with Growth, Marketing, Revenue, and Operations to turn ambiguous business questions into clear analytical recommendations that influence strategy and decision-making
• Build and iterate on lead, account, and ICP scoring models that help reps prioritize efforts and partner with Ops on data-driven territory design
• Develop models to analyze successful high-performer rep patterns to optimize onboarding and productivity
• Architect and maintain a trusted marketing measurement framework (e.g. MMM, incrementality testing [geo tests, holdouts, lift studies]), & align on consistent metric definitions (e.g. CAC, conversion, retention)
• Develop spend optimization & channel allocation frameworks that account for saturation, diminishing returns, and the tradeoff between short-term acquisition and long-term outcomes
• Apply causal inference methods (DiD, synthetic controls, quasi-experiments) to own channel-level incrementality measurement, with clear decision rules & guardrails for each approach
• Design and scale repeatable experimentation frameworks for channel, creative, and audience testing, increasing velocity without compromising rigor

Requirements

• 7+ years in data science/analytics roles, at least 3 of those years with Marketing, Sales, and/or Revenue teams
• Demonstrated ability to navigate an ambiguous data environment, with start-up experience preferred related questions and provide approaches with appropriate statistical rigor to a wide variety of stakeholders
• Familiarity with CRMs (e.g. Salesforce), Marketing Platforms, and the metrics / terminology associated with them (CAC, Opps, etc.)
• Experience with modeling work that spans at least some of: MMM, LTV, Lead Scoring, Attribution Modeling, and Segmentation
• Strong technical proficiency: SQL, Python or R, modern ELT/ETL, OLAP databases (e.g., Snowflake), dbt, BI tools (e.g., Tableau, Hex), and experience setting up and scaling experimentation programs (A/B tests, causal inference, lift measurement)
• Excellent ability to communicate, collaborate, and influence business partners at all levels
• Please note: candidates located within a 75-minute commute of our NYC office are expected to work onsite 4 days/week
• Passion for mission-driven work in mental health or healthcare settings and a desire to apply your skills to improve outcomes

Preferred

• Healthcare Experience
• Start-up Experience

Benefits

• Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.