Responsibilities

• Set multi-year brand direction: define principles, visual frameworks, and success measures.
• Build brand architecture (products, sub-brands, co-branded experiences) and rules for how they extend as the company grows.
• Own a tokenized design system that bridges marketing and product surfaces, ensuring consistency across all channels.
• Operationalize GenAI for brand content: define prompt libraries, QA processes, and review workflows that balance speed with quality and originality.
• Lead brand evolution grounded in research and customer insight, managing stakeholder alignment throughout.
• Lead major site initiatives: re-architecture, design system adoption, CMS evaluation, and performance optimization on dispel.com.
• Define and enforce performance, accessibility, and motion quality standards with clear review gates.
• Design complex interactive and motion systems (e.g., Rive) and codify reusable patterns for the web platform.
• Co-shape SEO strategy with Marketing: information architecture, templates, and schema with measurable impact on organic performance.
• Prioritize the web roadmap with Engineering and Product, balancing innovation with reliability.

Requirements

• - 10+ years of experience in brand and web design, with a portfolio showing strategic leadership, systems thinking, and high-craft execution.
• - Proven ability to set brand direction at an organizational level: defining principles and governance, not just producing deliverables.
• - Deep expertise in Figma, Adobe Creative Suite, and GenAI design tools as daily drivers, not occasional experiments.
• - Working knowledge of CMS platforms (Framer, HubSpot) and modern web standards.
• - Experience leading major web initiatives (re-architecture, design system adoption, platform migration) with measurable results.
• - Skills in directing external partners (agencies, vendors, freelancers) with clear briefs and quality oversight.
• - Strong communicator who can align design, marketing, engineering, and executive stakeholders in a remote-first environment.
• - Ability to manage competing priorities across brand, web, and cross-functional programs.

Preferred

• - Frontend development experience (React, HTML/CSS/JS).
• - Skilled in motion platforms like Rive; advanced animation design skills.
• - Background in B2B, cybersecurity, infrastructure, or technical products.
• - Experience building tokenized or multi-theme design systems that bridge marketing and product.
• - Experience managing brand through high-stakes moments: rebrand, M&A, rapid growth.
• - You've built or operationalized GenAI pipelines for brand content production at scale.

Benefits

• - Salary range for role: $152,000-$170,000.
• - 401(k) with company match (eligible after 6 months)
• - Performance bonus and equity eligible
• - Unlimited PTO
• - Remote work
• - Medical, vision, dental insurance