Sr. YouTube Strategist

USA (Unknown)

$90K/yr – $115K/yrSenior Level5+ years exp

Posted 12 days ago

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Job Description

Responsibilities

Lead creative strategy for YouTube campaigns across the full marketing funnel, including: Brand Awareness; Video Reach Campaigns; Demand Generation; Consideration; Performance & Conversion campaigns.
Develop YouTube-first creative frameworks that align messaging with viewer intent and campaign objectives.
Build creative briefs informed by audience insights, platform best practices, competitive research, and historical performance.
Recommend appropriate creative formats based on campaign goals, including: Shorts; Skippable In-Stream; Non-Skippable; In-Feed Video; Bumper Ads; Connected TV.
Partner with internal production teams to ensure creative assets are built specifically for YouTube viewing behaviors rather than repurposed from other channels.
Establish creative testing roadmaps and iterate based on performance insights.
Collaborate closely with Paid Media teams to develop campaign strategies supporting: Top-of-funnel awareness initiatives; Demand Generation campaigns; Mid-funnel consideration programs; Full-funnel YouTube strategies.
Understand how creative requirements evolve across campaign objectives and placement types, ensuring assets are optimized for each environment.
Experience with YouTube media buying is considered a strong plus.
DV360 Creative Strategy (Preferred): Experience supporting video creative strategy across DV360 campaigns including: Creative requirements across inventory types; Premium publisher environments; Connected TV; Open Exchange; Programmatic Guaranteed; Private Marketplace inventory; Video asset specifications; Creative sequencing; Cross-device storytelling.

Requirements

5–7 years of YouTube creative strategy experience.
Deep understanding of YouTube's advertising ecosystem.
Proven experience developing YouTube-first creative strategies.
Strong understanding of audience behavior across the customer journey.
Experience creating creative testing frameworks.
Strong analytical and data interpretation skills.
Experience presenting recommendations directly to clients.
Excellent written and verbal communication skills.
Highly organized with strong project management capabilities.

Preferred

Experience with YouTube media buying.
Google Ads certification.
Experience with Demand Gen campaigns.
DV360 creative strategy experience.
Knowledge of Brand Lift and Conversion Lift methodologies.
Experience with YouTube Analytics, GA4, and Looker Studio.
Familiarity with creator partnerships, influencer content, and UGC strategies.
Understanding of AI-driven search behavior and YouTube optimization for AI-powered discovery.

BMG360

BMG360 is a team of performance marketing and lead generation experts. For over 20 years we’ve been delivering proven, scalable results. Here’s how: Our holistic, 360° approach gives us a full view of the media landscape, connecting every channel to drive engagement at every funnel stage. Performance technology and historical data give us an edge to test, pivot, and optimize in real time. That means faster decisions, smarter media placements, and creative that performs. Our clients partner with us for performance marketing that delivers growth speed and results at scale. And as an employee of BMG360, you'll interact with peers across every area of the business, supporting and learning from one another. You'll help grow our client’s businesses while growing BMG360 and your own career.

Founded in 2003

Shelton, Connecticut, US

169 employees (63 in marketing)

www.bmg360.com