Marketing Specialist (Seasonal - Remote)
Richman Property Services
Tampa, FL (Remote)
In-houseSeasonalIntern/new grad1+ years exp.
2 hrs ago
Sr. Vice President | Marketing
Tulsa, OK (Unknown)
$175K/yr – $215K/yrSenior Level12+ years expFull time
Posted 7 days ago
Job Summary
As a senior marketing leader, you will own brand positioning, demand generation, and go-to-market strategy for BeWell+ and growth solutions, while building the marketing function and aligning efforts with enterprise KPIs across Sales, Product, and Operations.
- Define and communicate brand narrative and competitive positioning
- Build scalable demand programs and enable broker/consultant channels
- Lead the marketing organization and coordinate cross-functional partnerships
Job Description
Responsibilities
- Define CareATC's brand, market narrative, and competitive positioning across our health center business, BeWell+, and broader portfolio
- Build scalable demand generation programs that support new employer growth and expansion within existing client relationships
- Strengthen broker and consultant channels through targeted marketing, co-marketing, and sales enablement strategies
- Lead go-to-market positioning, messaging, and commercialization strategy for BeWell+ and other growth solutions
- Own digital and content strategy, marketing automation, CRM infrastructure, measurement, and attribution
- Develop client marketing strategies that support engagement, retention, expansion, and compelling market proof points
- Build and lead the marketing team while managing agency and external partner relationships
- Partner across executive leadership, Growth, Sales, Product, Client Success, Operations, and Clinical teams to align marketing with commercial KPIs and enterprise strategy
Requirements
- Bachelor's degree required; MBA or equivalent advanced degree preferred
- 12+ years of progressive marketing leadership experience, including 5+ years in senior leadership
- Demonstrated success building or scaling a marketing function
- Proven experience across brand strategy, demand generation, digital marketing, and marketing operations
- Ability to connect marketing strategy and performance to commercial outcomes
- Healthcare, employer benefits, B2B2C, broker/consultant channel, and/or self-insured employer market experience strongly preferred
- Executive presence with the ability to influence, collaborate, and build alignment across the organization
- Ability to move effectively between enterprise strategy and hands-on execution
Benefits
- Fully remote executive leadership opportunity
- Fully benefits eligible, including Medical, Dental, Vision, 401(k), PTO, Disability & Life Insurance
CareATC
Our mission at CareATC is to help employers take control of rising health care costs by improving the health of their workforce. Since 2000, we provide customizable healthcare solutions to employers that have succeeded in bringing patients and providers closer together. Our vision is to create the most sustainable solution to rising healthcare costs for employers of every size by promoting health, preventing disease, and providing a shorter path to care.
Salaries
Posted range
$175K/yr – $215K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
11.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 7 years ago
Funding History
- Mar 2019Private Equity
Traffic Signals
Monthly Visitors
21K
Traffic Source Mix
Search
40.9%
Direct
51.6%
Referral
4.2%
Social
2.3%
Paid
0.9%
Headcount Trend
Current headcount: ~534
Links
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