Sr Vice President / Director, Earned Media
New York City, NY (On-site)
Posted 19 hrs ago
Job Summary
Own and direct earned media programs for major healthcare clients, shaping narratives around FDA timelines, data milestones, and executive visibility across regulated environments.
- Lead earned media strategy for healthcare clients
- Counsel executives on media and reputational implications
- Drive programs across product launches, data milestones, and executive positioning
Job Description
Responsibilities
- Lead earned media strategy for clients operating at the center of healthcare, science, business, technology, and policy.
- Partner with senior leaders across Edelman’s health, corporate, creative, digital, public affairs, analytics, and issues teams to build integrated, high-impact programs.
- Shape narratives around the innovations, data, people, and decisions that influence patients, providers, policymakers, investors, reporters, and the broader public.
- Join a team that values sharp editorial judgment, curiosity, collaboration, urgency, and calm counsel in high-stakes moments.
- Serve as a senior media strategist and counselor for major pharmaceutical, biotech, and healthcare clients navigating regulated, high-scrutiny environments.
- Set the strategic direction for earned media programs spanning product launches, celebrity and creator activations, clinical and data milestones, pipeline announcements, executive positioning, corporate reputation, and issues management.
- Counsel senior executives on the media and reputational implications of FDA timelines, clinical trial data, regulatory approvals, safety updates, policy developments, and emerging industry issues.
- Anticipate shifts across healthcare, media, regulation, and technology and translate them into proactive communications strategies.
- Bring urgency, judgment, and proactive counsel to fast-moving, high-profile client work that often intersects with the news cycle in real time.
- Translate complex scientific, medical, and technical information—including clinical data, real-world evidence, digital health, and AI-enabled innovation—into clear, credible, and compelling narratives.
Requirements
- 10+ years of earned media and communications experience, ideally with significant work across pharmaceutical, biotech, life sciences, or other highly regulated healthcare organizations.
- Experience counseling senior executives and leading complex, high-profile client relationships and communications programs.
- Strong understanding of FDA regulations, clinical data communications, regulatory milestones, and compliance-driven review processes; direct experience in these areas is highly valued.
- Strong knowledge of pharmaceutical innovation, health technology, AI, data analytics, digital health, and the broader healthcare ecosystem.
- Experience leading communications around major product, clinical, regulatory, corporate, cultural, or reputational moments.
- Experience leading consumer earned-led creative activations with celebrities, notable creators, or influential partners is a plus, particularly programs that are strategically grounded, culturally relevant, and built to drive earned media impact.
- Proven ability to contribute to organic client growth and new business development.
- Media Expertise across broadcast, print, digital, trade, and emerging media, including studio production, satellite media tours, visual storytelling, podcasts, newsletters, Substacks, and creator-led journalism.
- Established relationships with health, science, business, technology, and/or policy media.
- Strong editorial instincts and the ability to identify the stories, moments, voices, and platforms with the greatest potential for impact.
Preferred
- Experience leading consumer earned-led creative activations with celebrities, notable creators, or influential partners is a plus, particularly programs that are strategically grounded, culturally relevant, and built to drive earned media impact.
Benefits
- DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
Salaries
Posted range
$150K/yr – $200K/yr
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