Responsibilities

• Own paid acquisition end-to-end across all channels (TikTok, Snap, Meta, Apple Search Ads, and emerging channels) for both US expansion and international market entry
• Lead international growth strategy , identifying priority markets, localizing creative and targeting approaches, and navigating platform and attribution challenges in non-US environments
• Own the MMP stack — maintain integration with mobile measurement partners (Airbridge), ensuring clean attribution, deep link tracking, SKAdNetwork compliance, and fraud monitoring across all paid channels
• Build a full-funnel measurement framework connecting paid acquisition data to in-app product analytics — tracking not just installs and signups, but downstream retention, engagement, and community activation metrics by cohort, channel, and creative
• Partner with the Product and Engineering teams to instrument the right events, interpret retention curves, and feed performance insights back into campaign strategy
• Own creative strategy and testing — develop a rigorous creative testing framework across static, video, and UGC formats; collaborate with design and social to iterate on winning concepts
• Player-coach role : remain deeply hands-on in campaign execution while managing and developing a small, high-impact team that will grow alongside the business.

Requirements

• 5+ years of performance marketing experience with a proven track record of scaling paid channels in a high-growth consumer app
• Deep hands-on expertise with Meta Ads Manager, TikTok for Business, Google UAC, and Apple Search Ads
• Strong command of mobile measurement: MMP implementation and management (AppsFlyer, Airbridge, Branch, etc), SKAdNetwork/privacy-safe attribution, A/B testing, and fraud prevention
• Fluency in product analytics tools (Amplitude, Mixpanel, or equivalent) and the ability to independently pull and interpret cohort retention data, funnel analyses, and engagement metrics — not just rely on a BI team to do it for you
• Experience running international campaigns, including geo-targeted launches and navigating platform differences across regions
• Strong creative intuition with a structured approach to creative testing and iteration

Benefits

• Fizz full-time employees are eligible for company-sponsored benefits and equity.