Sr Strategic Marketing Manager

Wooster, OH (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

This role partners with the Director of Marketing to develop and refine marketing strategies aligned with business goals and leads multi-channel campaigns. It emphasizes team leadership, analytics, and cross-functional collaboration to meet customer needs. The position also focuses on brand consistency, vendor management, and staying ahead of industry trends in marketing.

Job Description

Responsibilities

  • Partner with the Director of Marketing to develop and refine marketing strategies that align with business goals.
  • Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital, content, email, social and events.
  • Manage and mentor marketing team members and external partners to ensure effective execution of marketing activities.
  • Oversee campaign performance analytics, reporting on KPIs, ROI, and insights to continuously improve results.
  • Collaborate with sales, product management, and customer service teams to develop marketing strategies that align with customer needs and business objectives.
  • Contribute to brand development and ensure brand consistency across all marketing touchpoints.
  • Manage vendor relationships and agency partnerships where applicable.
  • Stay current on industry trends, tools, and best practices to ensure Seaman Corporation is ahead of the curve.

Requirements

  • Bachelor’s degree in Marketing or related field
  • 7+ years of experience in marketing, with at least 2 years in a management or senior-level role
  • Proven track record of managing successful marketing campaigns from strategy to execution
  • Strong leadership and team management skills, with experience mentoring others
  • Data-driven mindset with experience in analytics tools (e.g., Google Analytics, Hubspot, Salesforce)
  • Excellent project management and organizational skills with the ability to juggle multiple priorities
  • Strong verbal and written communication skills
  • Experience in the building materials industry is a plus

Preferred

  • MBA preferred

Benefits

  • Flexible work opportunities including flex schedules and remote work from home up to two days per week (if applicable to role)
  • Professional development opportunities including tuition reimbursement, course training, and networking
  • A competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays
  • Fun and engaging activities including department outings, holiday parties, and our annual company-wide dinner
Seaman Corporation logo

Seaman Corporation

Seaman Corporation offers a collection of innovative high performance fabrics that set the standard for quality and durability. Composed of proprietary knitted or woven base cloths and coating formulas, Seaman Corporation fabrics have been performing around the globe since 1949. Working exclusively with authorized fabricators, designers, consultants, engineers and installers, Seaman Corporation fabrics are used in high performance roof systems, geomembrane liners, truck tarps, architectural structures, for recreational products and much more. Excellent product performance is backed by Seaman Corporation's unique customer CARE program, which ensures the buyer satisfaction that's vital to continued success.

Founded in 1949
Wooster, Ohio, USA
437 employees (17 in marketing)

Traffic Signals

Monthly Visitors
7.6K
Traffic Source Mix
Search
28.2%
Direct
57.2%
Referral
5.3%
Social
7.6%
Paid
1.4%

Headcount Trend

Current headcount: ~437

Marketing Team

Marketing Team Size
9 (2% of company)