Responsibilities

• Lead the day-to-day execution and optimization of retention marketing campaigns across email, SMS, direct mail, and other owned customer communication channels.
• Build and manage campaign workbacks, timelines, approvals, QA checkpoints, deployment readiness, and post-launch analysis across multiple concurrent campaigns.
• Serve as the primary CRM coordination partner for Creative, Merchandising, Ecommerce, Digital Marketing, Analytics, IT, agencies, and external vendors.
• Own campaign setup, orchestration, proofing, QA, deployment, and monitoring within CRM and marketing automation platforms, including audience selection, segmentation inputs, triggered journeys, and automation updates.
• Maintain campaign calendars, trackers, naming conventions, documentation, and repeatable processes that improve execution quality and cross-functional visibility.
• Coordinate seasonal activations and list-growth initiatives, such as sweepstakes or sign-up campaigns, from requirements gathering through performance recap.
• Analyze campaign performance and recommend improvements to customer engagement, conversion, retention outcomes, and overall campaign effectiveness.
• Develop clear campaign recaps that communicate insights, learnings, and actionable recommendations for future targeting, messaging, and planning.
• Support campaign testing, reporting validation, and performance analysis, including A/B testing and test-and-learn initiatives.
• Identify opportunities to improve campaign effectiveness, operational efficiency, and the customer experience through ongoing analysis and process improvement.

Requirements

• 3–5 years of relevant experience in CRM, retention marketing, lifecycle marketing, ecommerce marketing, email marketing, campaign operations, or a related field.
• Demonstrated experience coordinating campaign timelines, approvals, QA, deployment, or performance reporting.
• Bachelor’s degree in marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant experience.
• Ability to work effectively in a primarily remote or hybrid environment while maintaining strong communication, organization, and collaboration.
• Availability during core business hours to support meetings, approvals, campaign execution, and time-sensitive launches.

Preferred

• Experience supporting retention, lifecycle, loyalty, promotional, email, SMS, direct mail, or other customer marketing campaigns.
• Familiarity with audience segmentation, triggered journeys, campaign QA, A/B testing, and basic marketing performance reporting.
• Experience coordinating work with Creative, Merchandising, Ecommerce, Digital Marketing, agencies, or external vendors.
• Experience developing test-and-learn approaches and translating campaign performance into actionable recommendations.
• Retail, ecommerce, home furnishings, consumer products, or multi-location retail experience.
• Proficiency with Microsoft Excel, PowerPoint, and relevant marketing technology platforms.

Benefits

• Competitive Medical, Dental, and Vision Insurance
• Generous paid time off, including vacation, personal days, sick leave, holidays, and your birthday!
• 401(k) Profit Sharing Plan with a generous company match
• Pet Insurance and employer-paid Life Insurance options
• Professional Development: Tuition reimbursement, on-demand learning, and career progression pathways
• Employee Discount starting on Day 1, plus exclusive partner discounts
• And so much more!