Sr. Solutions Marketing Manager - LinkedIn Marketing Solutions at LinkedIn | New York, USA | $125K/yr – $195K/yr

Sr. Solutions Marketing Manager - LinkedIn Marketing Solutions

New York, USA (Hybrid)

$125K/yr – $195K/yrSenior Level7+ years expFull time

Posted 6 months ago

Job Summary

Drive end-to-end GTM and multi-channel marketing for LinkedIn’s top-priority product solutions.

Own end-to-end GTM and multi-channel campaigns for top-priority solutions.
Must-have: 7+ years in product, integrated, or content marketing.
Standout: Cross-functional leadership on tentpole events and executive collaboration.

Job Description

Responsibilities

Lead the strategic build and execution of end-to-end GTM and multi-channel marketing campaigns for our highest priority product solutions
Develop clear, on-brand messaging and positioning for our solutions that provides the foundation of product marketing for outbound communication via multiple channels - e.g. event programming, digital campaigns, thought leadership, PR and content marketing
Build foundational narratives and playbooks at the solution-level that simplifies our product suite into consolidated frameworks that when stacked, solve key outcomes for our customers
Partner with executive leadership, cross-functional stakeholders and production agencies to develop tentpole event keynotes and activations, including NewFronts and Cannes
Partner with research and PM/PMM teams to develop customer research and/or harness insights and data to articulate the reasons to believe in our advertising solutions for our audiences
Collaborate with Sales to identify needs that will help enable the field team and grow the business, inclusive of competitive narratives, and sales content (1 to many)
Be the voice and guide the strategy for any XFN or cross-marketing activations that involve priority product stories
Create programming and keynotes for marquis events that further our product messaging in market with key audiences

Requirements

7+ years total work experience
5+ years experience in a Product marketing, Integrated Marketing or Content Marketing role OR similar experience building multi-channel campaigns to launch products and product stories
BA/BS degree or equivalent experience

Preferred

Experience working in a cross-functional capacity (product, marketing, sales, insights, agencies etc.) within a fast-paced, changing environment
You bring a unique blend of creativity, strategic problem-solving, and a passion for data-driven results
Proven experience developing business cases and creating effective go-to-market strategies.
Ability to effectively engage and collaborate with cross-functional teams to lead a unified project plan
Skilled in analyzing diverse data sources (e.g., platform analytics, research findings, customer interviews) to distinguish key insights and craft compelling narrative

We are a regional full service senior health care provider operating in western Ohio encompassing 13 facilities. We serve over 800 nursing home residents and have an additional 300 assisted living apartments. We provide a seamless continuum of care by utilizing our integrated affiliates. Therapy Solutions provides therapy (Physical, Occupational and Speech) in our facilities as well as in the home. Fountain Park Home Care and Home Health Care Solutions provides personalized one on one care in the comfort of your home. We also provide medications through Pharmacy Solutions.

Founded in 1960

Van Wert, Ohio, USA

302 employees

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