Responsibilities

• Develop best-in-class creator strategies that drive cultural impact, brand storytelling, and measurable engagement.
• Lead strategic development across multiple channels, ensuring creator partnerships align with broader brand objectives.
• Craft compelling pitch decks and presentations that translate cultural insights into brand opportunities.
• Turn observations and cultural truths into original and actionable insights.
• Lead dynamic brainstorms and ideation sessions to develop innovative creator-led campaigns.
• Collaborate closely with creative teams to develop ideas and ensure strategic alignment across all executions.
• Identify and forecast emerging trends in social media, pop culture, and the creator economy.
• Develop trend reports and cultural insights documents for clients and internal teams.
• Provide thought leadership on platform evolution, influencer dynamics, and audience behavior shifts.
• Ensure seamless integration of strategy, content, and execution across all digital and social channels.