Responsibilities

• Content Creation and Brand Management: Provide guidance on type of content relevant for the individual channels.
• Collaborate with internal subject matter experts and Central Team as needed to create content that highlights the company's expertise, achievements, and thought leadership.
• Own corporate social media strategy and generate engaging and industry-relevant content for various social media platforms, including but not limited to You Tube, Instagram, and Facebook.
• Community Engagement: Foster and grow an active and engaged social media community.
• Monitor social media channels for industry trends, competitor activities, and audience preference.
• Suggest and implement new features to develop brand awareness and foster customer engagement.
• Campaign Execution: Working with Business units to build out plans for campaign creation in Salesforce.
• Organize and maintain our social calendar associated with certain platforms as mentioned above, including scheduling and publishing social content.
• Plan and execute social media campaigns to promote specific product offerings and other initiatives.
• Analytics and Reporting: Define, track and analyze social media performance metrics to assess the success of campaigns and overall social media presence.

Requirements

• BA/BS from an accredited college or university, preferably in Marketing
• 3-5 years of experience working on digital and social campaigns on client-side or agency
• Proven success in building and executing campaigns across all social media platforms
• Knowledge of the evolving social media industry including new and emerging social and influencer platforms
• Working knowledge of social listening tools
• Expert User of Social Platforms: Facebook, Instagram, Pinterest, TikTok, etc.

Preferred

• Defined career path and annual performance review and feedback process
• 152 hours of PTO + 8 paid holidays
• Several Employee Resource Groups focusing on D&I
• Generous 401K match
• Medical, dental and vision benefits effective day one of employment
• Tuition Reimbursement
• WellHub - program to promote overall physical wellness

Benefits

• Defined career path and annual performance review and feedback process
• 152 hours of PTO + 8 paid holidays
• Several Employee Resource Groups focusing on D&I
• Generous 401K match
• Medical, dental and vision benefits effective day one of employment
• Tuition Reimbursement
• WellHub - program to promote overall physical wellness