Sr. Social Media Community Manager

Malvern, PA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Vanguard’s social presence by managing day-to-day operations, engagement, and risk-aware community management across platforms.

  • Own day-to-day social channel operations and community management across platforms.
  • Must-have: 5 years of experience managing social media accounts and online communities.
  • Standout: Governance, escalation protocols, and cross-platform collaboration with internal and agency partners.

Job Description

Responsibilities

  • Develop and implement dynamic strategies to grow, engage, and support our audience, ensuring Vanguard’s brand voice, values, and platform expectations are consistently reflected.
  • Monitor and analyze social media trends, sentiment, and platform dynamics to keep Vanguard’s community management practices current, credible, and effective.
  • Lead community management efforts across corporate social platforms, setting the standard for consistent, high-quality, and trust building engagement.
  • Establish and maintain community engagement standards—including best practices, moderation guidance, and judgment led escalation protocols—for junior crew members and agency partners.
  • Own inbound client and audience inquiries end-to-end, from initial response through resolution or appropriate handoff (e.g., ModMail or service partners), ensuring clear communication and follow-through.
  • Monitor social media channels for emerging risks, sentiment shifts, or high impact issues, and proactively escalate when thresholds, velocity, or visibility warrant.
  • Identify thoughtful opportunities to insert Vanguard into relevant social conversations—including trends, news moments, and brand adjacent dialogue—while prioritizing credibility over promotion.
  • Manage day-to-day social channel operations, including proactive engagement, moderation, and coordination with internal and external partners.
  • Use social listening tools to surface insights, identify recurring themes, and inform engagement strategy, content planning, and cross enterprise partners.
  • Expand and evolve Vanguard’s presence across X, Instagram, LinkedIn, Reddit, and emerging platforms, aligned to audience behavior and enterprise priorities.

Requirements

  • Strong understanding of business objectives and the role of social media and community management in achieving results
  • Proficiency in using social media management and listening tools such Talkwalker, Meltwater, and Khoros to track and report on social media activities
  • Expert in social media platforms such as LinkedIn, Reddit, Meta, and others
  • Comfortable working in a fast-paced environment with rapidly evolving priorities
  • Balance the need to move fast while thinking strategically
  • Strong writing and editing skills
  • Proven experience in managing social media accounts and communities
  • Ability to adapt to changing trends and adjust content strategies accordingly
  • Strong organizational skills and the ability to manage multiple projects and stakeholders effectively
  • Ability to handle difficult conversations and navigate sensitive client issues with poise and professionalism
  • 5 years of experience managing social media accounts and online communities
  • Undergraduate degree or equivalent combination of training and experience
  • Expert in social media platforms such as LinkedIn, Reddit, Meta, and others
  • Comfortable working in a fast-paced environment with rapidly evolving priorities
  • Knowledge of search engine optimization (SEO) principles and how to use keywords effectively to enhance content visibility
Vanguard logo

Vanguard

Join us as we celebrate 50 years of empowering our 50 million investor-owners.* Since our founding in 1975, we’ve been on a mission to help investors achieve their goals.With no outside shareholders to answer to, we make decisions—including keeping investing costs as low as possible—with our clients’ needs in mind. Whether you’re investing for your first house, college for your kids, or a comfortable retirement, you can be confident we’re on your side.We are a community that thinks—and feels—differently about investing. Together, we’re changing the way the world invests. Let’s celebrate 50 years together.Community guidelines: vgi.vg/sgl1*As of January 2025

Founded in 1975
Phoenixville, Pennsylvania, USA
26K employees (1,376 in marketing)

Traffic Signals

Monthly Visitors
24.4M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
30.1%
Direct
66.3%
Referral
2.9%
Social
0.1%
Paid
0.5%

Headcount Trend

Current headcount: ~25.9K

Marketing Team

Marketing Team Size
923 (4% of company)
Median Career Experience
17 years
Median Tenure
5 years

Recent News