Responsibilities

• Creative Direction
• Contribute to talent-driven social video content, ensuring alignment with show tone, audience trends, and talent comfort
• Coordinate and help produce native social content in partnership with talent relations, production, and marketing teams
• Partner with publishing and production teams to develop scalable content formats, launch moments, reactive campaigns, and fan-first creative
• Own copywriting and tone guidance for talent social asks, post captions, and channel-specific messaging
• Help oversee content calendars and creative direction for a slate of shows/titles, ensuring consistent engagement and visibility
• Review and approve social assets and post copy, ensuring 100% accuracy prior to publishing
• Social Strategy
• Help drive social creative strategy across the platform's social channels (Instagram, TikTok, YouTube Shorts, X), with a focus on storytelling that builds buzz and fan retention, especially during title launches, trailer drops, and major cultural moments
• Develop content briefs, social calendars, and creative outlines for concepts that are timely, platform-native, and fandom-friendly

Requirements

• 3-5 years of experience in social media, brand marketing, or content strategy, ideally within entertainment, streaming, or media (in-house or agency)
• Demonstrated experience developing content briefs, creative concepts, and production timelines, with growing ownership of campaign-level strategy
• Experience contributing to or concepting talent-driven content in partnership with production and show marketing teams
• Strong understanding of how content performs differently across TikTok, Instagram, YouTube Shorts, and X, and fan/fandom behavior more broadly
• Strategic thinker with a creative POV, trend fluency, and a passion for storytelling and culture
• Familiarity with social publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com, etc.

Preferred

• Prior experience with streaming or entertainment brands
• Familiarity with talent management workflows and on-set production constraints
• A knack for writing clever, on-brand social copy
• Background in social creative development or agency-side strategy
• Experience with tools like Adobe Creative Suite
• Comfort working across multiple stakeholders in fast-paced, matrixed environments

Benefits

• The powers of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.