Responsibilities

• Owning the social media strategy across Instagram, TikTok, YouTube Shorts, LinkedIn, and X
• Developing and executing a high-volume content engine that consistently delivers engaging, revenue-driving content
• Creating and publishing daily content across multiple platforms while maintaining brand consistency and quality
• Leading TikTok strategy end to end, including weekly founder recording sessions and content planning
• Collaborating closely with the Director of Marketing to align content with launches, masterclasses, and lead generation campaigns
• Turning newsletters, live events, customer conversations, and founder insights into repeatable content systems
• Capturing content from live events and transforming it into multi-platform organic content
• Testing creative concepts, hooks, messaging, and posting strategies to optimize performance
• Using AI tools and workflows to increase content output, speed, and efficiency
• Helping guide future content team members as the department grows

Requirements

• Proven experience leading cross-channel content across paid, organic, email, and social platforms
• Experience owning content production tied to revenue-generating launches or marketing campaigns
• Strong ability to manage high-volume content production while maintaining exceptional quality
• Experience working within structured marketing systems while continuously improving performance
• Demonstrated ability to improve campaign performance through content testing, iteration, and optimization
• Strong understanding of creating content that drives conversions, not just engagement
• Experience supporting education, information product, creator, or founder-led businesses is highly preferred
• Excellent writing skills across both short-form and long-form social content
• Comfortable directing founders or executives during content creation sessions
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced, launch-driven environment

Preferred

• Is proactive and accountable
• Thinks strategically and executes consistently
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Is highly organized and dependable
• Embraces learning and feedback
• Cares deeply about doing great work
• Has exceptional creative judgment and strong attention to detail
• Thrives in fast-paced, founder-led environments
• Loves testing ideas, learning quickly, and continuously improving performance