Responsibilities

• Own the site marketing strategy for key campaigns, product launches, and seasonal moments.
• Translate brand and marketing priorities into homepage, landing page, and on-site storytelling.
• Lead end-to-end execution of site campaigns, from briefing to launch to optimization.
• Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling.
• Collaborate with Analytics teams to balance brand storytelling with conversion performance.
• Define and maintain site marketing best practices, including asset hierarchy, messaging cadence, and customer journey.
• Manage timelines, approvals, and cross-functional dependencies to deliver on-time launches.
• Monitor performance and customer behavior, using insights to continuously optimize site experiences.
• Act as a key stakeholder in planning and post-launch reviews, sharing learnings and recommendations.

Requirements

• 6–8+ years of experience in site marketing or e-commerce marketing.
• Strong experience owning homepage and landing page experiences for a consumer brand.
• Proven ability to manage large-scale campaigns and launches.
• Experience partnering with Creative, Brand, Merch, and Ecomm Ops teams.
• Data-informed mindset with the ability to turn insights into action.
• Experience supporting international or global markets is a plus.
• Retail, fashion, or activewear experience preferred.
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Benefits

• Hybrid Work Schedule
• Discretionary Paid Time Off
• Summer Fridays
• Healthcare Plans
• Employee Discounts
• 401k
• Annual Bonus Program
• Equity Program
• And More