Responsibilities

• Own and evolve the SEO and answer engine optimization (AEO) strategy in alignment with the buyer’s journey, marketing funnel, and website roadmap
• Conduct keyword research and search intent analysis to identify high-impact opportunities
• Develop organic growth strategies across search engines, YouTube, Reddit, and emerging discovery platforms
• Ensure content strategy and site architecture support both traditional search visibility and AI driven answer engines
• Lead technical, on-page, and off-page SEO initiatives to improve crawlability, rankings, and overall site performance
• Apply AEO best practices, including structured content, schema markup, and AI-friendly content architecture
• Partner with developers, content marketers, and SEO specialists to prioritize and implement optimizations
• Support scalable organic growth through AI-assisted and agentic content workflows where appropriate
• Measure and communicate the impact of SEO and AEO efforts on key business outcomes, including MQLs, SQOs, and pipeline contribution
• Build and maintain dashboards and performance reports using GA4, Siteimprove, Power BI, Excel, and related tools