Sr Public Relations Specialist

Highland, CA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own public relations campaigns and media relations for Yaamava' Resort & Casino, driving brand reputation and cross-functional alignment.

  • Own media relations campaigns and crisis support across earned channels with cross-functional partners.
  • Must-have: Bachelor's degree plus 4+ years in PR with proven media pitching and relationship-building.
  • Standout: Experience coordinating integrated campaigns and crisis communications in a high-stakes environment.

Job Description

Responsibilities

  • Develops and implements actions for public relations campaigns and activations that support organizational priorities, enhance brand reputation and engages key audiences across earned media channels, ensuring all content aligns with brand voice and messaging goals.
  • Create compelling content and produce high-quality written materials including communications plans; press releases; media alerts, talking points and executive briefing materials tailored to diverse audiences and platforms.
  • Collaborates cross-functionally with marketing teams, operational stakeholders, Tribal Government operations, and external partners to ensure alignment and consistency in messaging and outreach efforts.
  • Serves as primary media liaison, cultivating relationships with journalists, influencers, and media outlets to secure positive coverage and manage inquiries.
  • Supports crisis communication efforts, including rapid response messaging, media monitoring, and coordination with internal stakeholders during reputational risk scenarios.
  • Performs other duties as assigned to support the ecient operation of the department.

Requirements

  • Bachelor’s degree in Public Relations, Communications, Journalism, or a related field required
  • Minimum four (4) years of progressive experience in public relations within a corporate, agency, or centralized communications environment required.
  • Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
  • Proven success in developing and executing media strategies, including proactive pitching and relationship-building with local, regional, and national media outlets.
  • Demonstrated experience planning, presenting, and executing integrated media campaigns that align with broader marketing and organizational goals.
  • Exceptional writing and editing skills with the ability to craft clear, compelling, and brand-aligned messaging with minimal revisions.
  • Strong understanding of media monitoring tools, analytics platforms, and industry best practices.
  • Ability to work effectively under pressure, manage multiple priorities, and respond quickly in high-stakes or crisis situations.
  • Experience working in a highly collaborative environment with cross-functional teams and external partners.
  • Expert of Microsoft Office suite.

Preferred

  • Previous casino communications experience highly preferred.
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San Manuel

Since 1986, Yaamava' Resort & Casino at San Manuel, formerly known as San Manuel Casino, has built a strong reputation as a premier and renowned casino and Southern California’s one-stop destination for entertainment and fun. Millions of guests each year enjoy Las Vegas-style gaming, sumptuous dining, and more than 7,200 of the newest slot machines. With exceptional guest experiences and a multitude of highly rewarding professional careers, it is an anchor for the local economy and among the largest private employers in San Bernardino County. We are proud to be a Great Place to Work-CertifiedTM company! Become a part of our team today!

Founded in 1986
Highland, California, USA

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