Sr Public Relations Specialist

Highland, CA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive public relations campaigns and media relations to protect brand and support organizational priorities.

  • Own development and execution of PR campaigns and activations across earned media.
  • Must-have: Four+ years in PR with media relations and crisis communications.
  • Standout: Cross-functional collaboration and rapid-response experience under pressure.

Job Description

Responsibilities

  • Develops and implements actions for public relations campaigns and activations that support organizational priorities, enhance brand reputation and engages key audiences across earned media channels, ensuring all content aligns with brand voice and messaging goals.
  • Create compelling content and produce high-quality written materials including communications plans; press releases; media alerts, talking points and executive briefing materials tailored to diverse audiences and platforms.
  • Collaborates cross-functionally with marketing teams, operational stakeholders, Tribal Government operations, and external partners to ensure alignment and consistency in messaging and outreach efforts.
  • Serves as primary media liaison, cultivating relationships with journalists, influencers, and media outlets to secure positive coverage and manage inquiries.
  • Supports crisis communication efforts, including rapid response messaging, media monitoring, and coordination with internal stakeholders during reputational risk scenarios.
  • Performs other duties as assigned to support the eïŹƒcient operation of the department.

Requirements

  • Bachelor’s degree in Public Relations, Communications, Journalism, or a related field required
  • Minimum four (4) years of progressive experience in public relations within a corporate, agency, or centralized communications environment required.
  • Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
  • Proven success in developing and executing media strategies, including proactive pitching and relationship-building with local, regional, and national media outlets.
  • Demonstrated experience planning, presenting, and executing integrated media campaigns that align with broader marketing and organizational goals.
  • Exceptional writing and editing skills with the ability to craft clear, compelling, and brand-aligned messaging with minimal revisions.
  • Strong understanding of media monitoring tools, analytics platforms, and industry best practices.
  • Ability to work effectively under pressure, manage multiple priorities, and respond quickly in high-stakes or crisis situations.
  • Experience working in a highly collaborative environment with cross-functional teams and external partners.
  • Expert of Microsoft Office suite.

Preferred

  • Previous casino communications experience highly preferred.

Marketing Team

Median Career Experience
15 years
Median Tenure
3.8 years