Sr Product/events Marketing Manager - $110/hr remote at People MadeUS | USA

Sr Product/events Marketing Manager - $110/hr remote

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the PMM function for outbound events, translating strategy into event themes, sessions, and demos while aligning cross-functionally to drive measurable outcomes.

Must-have: 5–8 years in product marketing with substantial B2B events GTM experience.
Must-have: Ability to translate messaging playbooks into event themes, sessions, and descriptions with minimal oversight.
Standout: Strong cross-functional influence and data-driven decision-making, with leadership-facing presentations.

Job Description

Responsibilities

Develop strategy briefs for in-person and virtual events across owned and third-party formats, defining key messages, content direction, audience insights, outcome-driven messaging, and KPIs that ladder to business goals.
Translate product positioning and messaging playbooks into event-specific themes, session narratives, and audience-relevant value propositions.
Identify and document customer problem statements and pain points to ground event messaging in real buyer needs; maintain and update audience insight libraries across event formats.
Ensure consistency and relevance of messaging across event tiers, from flagship owned events to third-party sponsorships.
Partner with event strategists and producers to ensure key messages resonate through keynotes, speaker scripts, session descriptions, and promotional communications.
Review and provide PMM input on agendas and programming to ensure top audience experiences and priorities are reflected.
Partner with event strategist to ensure key product features, workflows, and use cases are accurately and compellingly represented in demos and demo scripts; collaborate with inbound PMM and SE teams on narrative framing.
Participate in staff and speaker prep sessions, providing messaging coaching and positioning context.
Track and synthesize performance and learnings across events and event formats; identify patterns across audiences, geographies, and content types.
Develop optimization recommendations for both strategy (messaging, themes, session mix) and execution (formats, timing, channel) based on data and learnings.

Requirements

5–8 years of product marketing experience, with a meaningful portion focused on B2B events GTM.
Demonstrated ability to translate messaging strategies and content playbooks into event-specific themes, sessions, and descriptions with minimal oversight.
Deep background in SaaS, ERP, business software, financial management, or adjacent B2B technology categories.
Strong cross-functional influencer — able to align stakeholders, push back constructively, and build trust with both execution teams and senior leaders.
Data-backed approach to decision-making; comfortable with event metrics, funnel attribution, and deriving actionable insights from performance data.
Excellent written communication skills — able to develop crisp briefs, tight messaging frameworks, and compelling session narratives.
Experience presenting strategy and performance recommendations to marketing and product leadership.