People MadeUS

Sr Product/events Marketing Manager - $110/hr remote

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Own the PMM function for outbound events, translating strategy into event themes, sessions, and demos while aligning cross-functionally to drive measurable outcomes.

  • Must-have: 5–8 years in product marketing with substantial B2B events GTM experience.
  • Must-have: Ability to translate messaging playbooks into event themes, sessions, and descriptions with minimal oversight.
  • Standout: Strong cross-functional influence and data-driven decision-making, with leadership-facing presentations.

Job Description

Responsibilities

  • Develop strategy briefs for in-person and virtual events across owned and third-party formats, defining key messages, content direction, audience insights, outcome-driven messaging, and KPIs that ladder to business goals.
  • Translate product positioning and messaging playbooks into event-specific themes, session narratives, and audience-relevant value propositions.
  • Identify and document customer problem statements and pain points to ground event messaging in real buyer needs; maintain and update audience insight libraries across event formats.
  • Ensure consistency and relevance of messaging across event tiers, from flagship owned events to third-party sponsorships.
  • Partner with event strategists and producers to ensure key messages resonate through keynotes, speaker scripts, session descriptions, and promotional communications.
  • Review and provide PMM input on agendas and programming to ensure top audience experiences and priorities are reflected.
  • Partner with event strategist to ensure key product features, workflows, and use cases are accurately and compellingly represented in demos and demo scripts; collaborate with inbound PMM and SE teams on narrative framing.
  • Participate in staff and speaker prep sessions, providing messaging coaching and positioning context.
  • Track and synthesize performance and learnings across events and event formats; identify patterns across audiences, geographies, and content types.
  • Develop optimization recommendations for both strategy (messaging, themes, session mix) and execution (formats, timing, channel) based on data and learnings.

Requirements

  • 5–8 years of product marketing experience, with a meaningful portion focused on B2B events GTM.
  • Demonstrated ability to translate messaging strategies and content playbooks into event-specific themes, sessions, and descriptions with minimal oversight.
  • Deep background in SaaS, ERP, business software, financial management, or adjacent B2B technology categories.
  • Strong cross-functional influencer — able to align stakeholders, push back constructively, and build trust with both execution teams and senior leaders.
  • Data-backed approach to decision-making; comfortable with event metrics, funnel attribution, and deriving actionable insights from performance data.
  • Excellent written communication skills — able to develop crisp briefs, tight messaging frameworks, and compelling session narratives.
  • Experience presenting strategy and performance recommendations to marketing and product leadership.

Preferred

  • Fluency in the B2B buyer journey and the ability to articulate complex product value in audience-relevant terms.