Sr. Product Marketing Manager

San Francisco, CA (Hybrid)

$132K/yr – $175K/yrSenior Level

Posted 12 days ago

Job Summary

Own and refine Enterprise messaging and cross-functional GTM collaboration to translate product capabilities into value for Enterprise buyers, while rapid testing and AI-enabled execution drive market-fit and growth.

  • Own enterprise messaging and collateral
  • Partner with Product, PMM, Sales, Marketing to tailor GTM for Enterprise
  • Leverage AI tools to accelerate research, content, and campaigns

Job Description

Responsibilities

  • Enterprise positioning: Own and maintain clear, concise, and impactful solutions messaging for the Enterprise market. Translate Pendo's product capabilities into value-driven narratives that resonate with Enterprise buyers.
  • Cross-functional partnership: Collaborate strategically with Product, PMM, Sales, and Marketing teams to package and position Pendo's offerings for Enterprise clients. Serve as a key conduit between Enterprise go-to-market teams and Product by bringing field feedback into product conversations.
  • Flexible execution: Move fluidly across adjacent work as priorities shift, including solutions marketing, growth-hacker-style experiments, and demand-gen support. Adapt quickly rather than staying in a single fixed lane.
  • AI-enabled GTM: Leverage AI tools and workflows, including building agents, to accelerate research, content creation, and go-to-market execution. Use AI as a practical multiplier for how you work and what you ship.
  • Market research: Conduct in-depth research to define, understand, and articulate the distinct needs and opportunities within the Enterprise landscape for Pendo. Use that insight to shape messaging, campaign direction, and sales conversations.
  • Sales partnership: Forge strong partnerships with the Enterprise Sales team to understand their requirements, challenges, and revenue opportunities. Participate in strategic Enterprise deals by providing product and solutions expertise.
  • Testing and iteration: Rapidly test, learn, and adapt messaging and campaigns in a fast-changing environment. Use feedback from the market, Sales, and Product to improve the work quickly.
  • Enterprise content: Develop compelling content and collateral for Enterprise audiences, including presentations, white papers, and case studies. Ensure materials are clear, persuasive, and aligned to the needs of Enterprise buyers.
  • Enterprise strategy support: Elevate and accelerate Pendo's overall Enterprise marketing strategy and execution. Contribute strategically to competitive intelligence, pricing considerations, and enablement programs tailored for the Enterprise market.

Requirements

  • A proven track record of building and shipping product marketing work, with depth of ownership that matters more than the number of years in seat.
  • Experience creating, testing, and adapting product marketing work in fast-moving, high-growth, startup, or similarly ambiguous environments.
  • AI fluency, including comfort working in an AI-shaped environment and using AI tools or workflows to improve research, content creation, and execution.
  • Ability to operate in ambiguity, move across shifting priorities, and flex into adjacent areas such as solutions marketing, growth, and demand generation.
  • Exceptional ability to translate technical product features into compelling, value-driven solutions for buyers.
  • Demonstrated experience conducting market research, competitive analysis, and developing targeted messaging.
  • Strong collaboration and communication skills, with the ability to partner effectively across Product, Sales, and Marketing teams.
  • Excellent written and verbal communication skills, including the ability to present complex information clearly and persuasively.
  • Ability to travel occasionally.

Preferred

  • Experience building AI agents or workflows to accelerate product marketing or go-to-market work.
  • Experience supporting Enterprise marketing, Enterprise sales motions, or strategic Enterprise deals.
  • Experience contributing to competitive intelligence, pricing considerations, or enablement programs tailored for Enterprise markets.
  • Experience developing Enterprise-facing collateral such as presentations, white papers, and case studies.

Benefits

  • Benefits: Pendo offers highly competitive, employer-heavy coverage in the United States, including $0 premium options, strong 401(k) match, equity, and flexible time off.
Pendo logo

Pendo

Pendo is an award winning brand and creative agency known for how we think. Through process-driven engagement, we bridge strategic and conceptual thinking, pushing the limits of what brands can be.Since 2015, we've been collaborating with a range of businesses and organizations including retail brands, consumer packaged goods, technology brands, associations, non-profits, and B2B.

Founded in 2015
Vancouver, British Columbia, CAN
5 employees (3 in marketing)

Salaries

Posted range

$132K/yr – $175K/yr

Taken straight from the job posting.

See all Pendo salaries

Marketing Team

Marketing Team Size
1 (20% of company)
Median Tenure
11.6 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
30%
Direct
54.2%
Referral
7.6%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~5
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Sr. Product Marketing Manager

Pendo · San Francisco, CA · Hybrid