Responsibilities

• Develop differentiated positioning and messaging that resonates with our target personas and cascade that messaging across all internal, market and customer-facing content
• Create content across the buyer’s journey that clearly communicates our value proposition and extends our thought leadership in the market
• Partner with sales enablement to deliver product-related updates, sales motions and training
• Track competitors and deliver meaningful competitive content to help sales teams compete in their opportunities
• In collaboration with product design and management teams, leverage your skills and experience as a product marketer to successfully build, execute and optimize PLG initiatives that grow pipelines
• Collaborate with the marketing team to deliver integrated thought leadership, awareness and pipeline creation programs that help us achieve our targets in the SME market
• Partner with product management to understand product strategy, market fit and how to position against competitive offerings

Requirements

• 8+ years of product marketing experience in cybersecurity, experience with Application Security preferred
• Proven ability to analyze complex situations and reach conclusions through fact-based decision making
• Ability to work collaboratively with cross-functional teams and build credibility across teams by demonstrating value
• Excellent storytelling skills with exemplary written and verbal communication abilities
• Ability to translate technical concepts into persuasive marketing content for diverse audiences
• Demonstrated ability to prove what is or isn’t working and adjust accordingly by setting targets and measuring KPIs
• Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.
• A drive to constantly optimize and improve, combined with a relentless focus on customer experience
• Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
• This position will require successfully completing a post-offer background check. Qualified candidates with criminal history will be considered and are not automatically disqualified, consistent with applicable federal law, state law (the California Fair Chance Act), and local ordinances (San Francisco Fair Chance Ordinance, City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, and Los Angeles County’s Fair Chance Ordinance for Employers).

Benefits

• •Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
• •Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
• •Company paid holidays and Paid Time Off
• •Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program